Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
iBASIS Secures Investor Support and Appoints Patrick George as New Group CEO
Lexington, MA – iBASIS, the leading provider of communications solutions for operators and digital players worldwide, today announces that it has secured renewed backing from its existing financial investors, including lead investor Ciclad. This underscores investor confidence in iBASIS’s strategic direction and development perspectives.
Over the past six years, iBASIS has achieved significant external growth, highlighted by seven strategic acquisitions. The recent renewal of its founding contracts marks a pivotal milestone, signaling the start of a new chapter in the company’s position and development within the international communications sector.
Patrick George, newly appointed Chief Executive Officer of Tofane Global and iBASIS, added, “Maintaining the stability and confidence of our investors and customers is crucial to iBASIS’s growth trajectory. We are aligned with the interests of all our stakeholders—especially our outstanding team of experts globally—and will continue expanding our leadership and delivering exceptional services and solutions to all our customers and partners.”
Nicolas Rostand, Former Chairman of the Supervisory Board, Lead Investor, and Managing Director of Ciclad, stated, “We are deeply grateful to Alexandre for his visionary leadership in building iBASIS into a global leader. This transition leverages the existing management team in a spirit of continuity, highlighting the depth of the talent pool assembled at iBASIS over the past six years. We are determined to continue consolidating the market, where numerous opportunities remain. We have full confidence in Patrick George and the management team to lead iBASIS into a bright future.”
As a B Corp company, BaseKit aim to continually embrace our force for good mission and responsibility to impact people and the environment positively. Partnering with Green Small Business, we’re delighted to announce we’ve made significant strides in reducing our carbon footprint over the past three years.
Between 2021 and 2023, we achieved a 70% reduction in Scope 1 emissions, a significant decrease in carbon intensity, and a noteworthy cut in Scope 3 emissions related to purchased goods and services.
BaseKit HR Director Wendy Weston says: “It’s important that our daily operations contribute positively to the environment, and the carbon footprint report from Green Small Business helps us measure that impact accurately. As a team, we’re deeply committed to sustainability, and the insights from this report reflect our values.”
Simon Best, BaseKit CEO says: “The reductions we’ve achieved across all scopes of our emissions are a direct result of our team’s hard work and the environmental action plan we’ve developed. I’m thrilled with our progress, and these results motivate us to continue pushing for even greater reductions in the future.”
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Tech unicorn Infobip appoints Yariv Dafna as Chief Financial Officer
Vodnjan, Croatia, August 19, 2024 – Global cloud communications platform Infobip has appointed Yariv Dafna as Chief Financial Officer (CFO). Yariv is a seasoned finance, business management, and operations executive with nearly 20 years’ experience as an executive in multi-national publicly listed companies. Besides his financial background, Yariv also brings extensive experience in corporate development and M&A. He will lead Infobip’s finance team and focus on enhancing profitability as the business continues to strengthen its position as a leading full stack omnichannel communications platform for every platform.
“As Infobip continues to grow and mature as a company, we are delighted to attract senior executives of Yariv’s calibre, who believe in our vision and potential. Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious profitable growth.” Silvio Kutić, CEO at Infobip
“Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture. Its innovative technology is transforming how organizations interact with their customers, and there’s huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time.” Yariv Dafna, CFO at Infobip.
Twilio Flex empowers Polaris to Aid Victims of Human Trafficking More Quickly
SAN FRANCISCO, August 22, 2024 – Twilio Inc. (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, and Polaris, the operator of the U.S. National Human Trafficking Hotline, today announced that Twilio Flex enables Polaris to make the Trafficking Hotline more effective so victims can access support systems securely and quickly.
“Our first priority is connecting victims with the support and resources they need while meeting them on their level as a human being,” said Monica Krebs, Associate Director of Data and Operations, Polaris. “Twilio Flex enabled us to improve our wait times, but most importantly, simplify the process for our hotline advocates so they can focus on the victims on the other end of the conversation. As we look to the future of our collaboration with Twilio, we’re looking at additional ways we can leverage new technology to improve the hotline for victims and advocates in order to help as many victims as possible.”
“Polaris has made an immense impact since they were founded, assisting more than 75,800 victims via the National Human Trafficking Hotline,” said Erin Reilly, Chief Social Impact Officer, Twilio. “We’re honored to be able to help scale Polaris’ mission to aid trafficking victims by simplifying backend technology, allowing Polaris to deliver lifesaving support more quickly. Our goal is to make connection and communication as simple as possible, enabling great organizations like Polaris to focus on their mission and help save lives.”
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AdTech Spend to Reach $43.5 Billion Globally by 2029
Hampshire, UK – 3rd September 2024: A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.
The study identified the need to improve audience targeting to increase ad engagement, despite growing concerns over user privacy, as a critical driver of this growth. AdTech includes tools, software, and solutions that optimise the buying and selling of digital advertising media by enhancing audience segmentation.
To overcome this challenge, the report urges AdTech platforms to invest in first-party identity solutions and authentication-derived IDs that enable data collection whilst maintaining consumer privacy. Platforms must then partner with CDPs (Customer Data Platforms) to consolidate this data in real-time; providing up-to-date information on customer preferences to inform more targeted advertising.
Research Author Molly Gatford commented: “As AdTech platforms integrate AI into audience segmentation, they must leverage the consent management features in CDPs to ensure that algorithms only process data from users with explicit consent. This is critical to creating a high-value proposition to advertisers that must maximise return on ad spend in an increasingly privacy-conscious world.”
