MEF Leadership Forum Canada 2024 explored the transformative power of AI and the crucial significance of trust and transparency in business messaging. This is the second year MEF and the Canadian Telecommunications Association have partnered to deliver great thought-leadership content and shine a spotlight on Canada’s pioneering role in messaging innovation and trust in mobile services. The entire show is available to watch on demand now.

In a multichannel world striving to become omnichannel, how can we protect the network? What feedback loops are in place, and can they be improved? How will existing processes to know your customer, know your traffic, and know your customer’s customer scale in the RCS and OTT world? Leaders from Proofpoint, Enea, Aegis, and Bandwidth discuss.