Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Mitto Survey Uncovers Consumers Crave Convenient, Real-Time Communications Across Multiple Platforms
Zurich, Switzerland – [24/07/2024] – Mitto, a leading provider of global omnichannel communications solutions, today released its findings on consumer preferences and expectations when communicating with brands.
 In an ever-evolving digital landscape, understanding how customers want to interact with brands is crucial for businesses aiming to enhance customer experience and drive growth. To shed light on these preferences, Mitto surveyed consumers across Europe and the United Kingdom, revealing critical insights into the engagement strategies and communication channels that delight customers and maximize ROI for businesses.
“These findings illustrate the critical role of multi-channel communication in today’s digital shopping experience,” said Sandro Stupar, Director of Product Management at Mitto. “Our research underscores how crucial it is for brands to stay ahead of the curve and meet customers on their favorite platforms. By being available on SMS, RCS and chat apps, businesses can wow customers with unified shopping experiences and fast, convenient interactions. The time for innovation is now. Brands must stay ahead of the communication curve to remain competitive.”
TAMPA, Fla. — July 24, 2024 — Syniverse, the world’s most connected company®, celebrates Chief Human Resources Officer (CHRO) Sandra Rosa’s recognition as one of the region’s top C-level executives, with her induction into the inaugural Tampa Titan 100 class.
Since joining Syniverse in September, Rosa has led transformative initiatives, including a flexible paid time off (PTO) policy, a robust multi-year diversity, equity, and inclusion (DEI) strategy centered around human connections, and initiatives focused on increasing the pipeline and development of women in technology. These efforts reflect her commitment to fostering an inclusive and empowered workplace.
“I’m honored by this recognition, but it’s a tribute to my incredible colleagues at Syniverse,” said Rosa. “This honor reflects the dedication and passion of our HR professionals and the invaluable feedback from employees. Together, we’re driving meaningful change, with much more to come.”
“Sandra’s vision has created an empowered and engaged workforce,” said Andrew Davies, CEO of Syniverse. “This honor underscores her remarkable leadership and the significant impact she’s had — and will continue to have — on Syniverse.”
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Orange Burkina Faso chooses Vox Solutions as the exclusive international A2P SMS and VOICE gateway for traffic into its network
HONG KONG, July 16, 2024 – VOX Solutions, a frontrunner in comprehensive A2P voice and messaging monetization solutions, unveils a groundbreaking partnership with Orange, the largest mobile operator in Burkina Faso. The partnership between Vox Solutions and Orange Burkina Faso forms an exclusive direct connectivity alliance, guaranteeing the secure and dependable transmission of A2P messages to Burkina Faso’s clients and international enterprises. The common objective is to safeguard mobile interactions from the rapidly escalating risks of messaging fraud and artificial traffic inflation (AIT).
Ehsan Ahmadi, CEO & Founder of VOX Solutions, articulates his commitment to addressing these challenges. “Our fundamental mission is to support mobile operators such as Orange Burkina Faso in sustaining consistent revenue growth and fostering innovation. Addressing messaging fraud and AIT are central to the challenges we are eager to confront. We are privileged to commence this journey and remain steadfast in aiding our partners in achieving their business goals. This collaboration represents a significant step toward improved communication experiences and lasting success.”
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Vodafone connects the UK to the world’s largest submarine cable system
Vodafone Group has landed 2Africa, the world’s largest submarine cable system in the UK cable hub of Bude, Cornwall. It will bring faster, more reliable internet connections to billions of people globally. 2Africa will improve connectivity between Africa and the rest of the world whilst also supporting the expected future demand for other services such as mobile and fixed broadband.
TPAY publishes a white paper on Preventing Fraud in Mobile Payments
Dubai, UAE, July 18, 2024:Â TPAY, the leading payments provider in the Middle East, Africa, and Turkey (META), has published a comprehensive white paper analyzing the dangers, obstacles, and hazards posed by fraudsters in mobile payments. The paper also outlines effective methods to mitigate these risks. Combating fraud is crucial for business success, as it enables safe digital monetization and fosters a sustainable mobile ecosystem.
According to Juniper Research, the foremost experts in payment markets, merchants lost approximately 38 billion USD to online fraud in 2023 alone. This figure is projected to rise to 91 billion USD by 2028.
The most common types of online payment fraud affecting merchants in 2024 will include account takeover, friendly fraud/chargeback abuse, identity theft, and e-gift card fraud, among others.