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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Arelion launches second Tokyo PoP, expanding network reach in APAC

Stockholm, January 17, 2024 – Arelion today announced a new Point-of-Presence (PoP) in Tokyo, Japan at AT TOKYO’s carrier-neutral data center, Chuo Center #1 (CC1). The new PoP is Arelion’s second Tokyo PoP and third Japan PoP after its Osaka PoP, expanding Arelion’s global reach to provide wholesale and enterprise customers in Japan and the APAC region with access to its #1 ranked global Internet backbone AS1299 and ecosystem of cloud, content and security services.

“By bringing our #1 ranked Internet backbone to AT TOKYO, we will enhance our presence in Tokyo, extending our reach to Japan’s financial center in Tokyo for our enterprise customers,” said Wee Kwan Ee, Head of APAC, Arelion. “Chuo Center #1 offers low cross-connect costs, providing our customers with cost-savings as they rely on our high-quality connectivity services to power their global businesses and meet their technological needs”.

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Infobip ranked No.1 in Metrigy’s inaugural CPaaS MetriRank report

Vodnjan, Croatia, January 16, 2024 – Global cloud communications platform Infobip has been ranked as the number one Communications Platform as a Service (CPaaS) provider in analyst firm Metrigy’s first CPaaS MetriRank report. The report identifies the top ten players in the global CPaaS market, assessed against criteria that include market share, financials, market share momentum, product mix, customer sentiment, and customer business success.

“Our recognition by Metrigy as the number one CPaaS provider globally demonstrates the breadth and depth of our capabilities alongside our relentless focus on our customers – evidenced by our maximum score for customer sentiment. Moreover, as Metrigy notes, artificial intelligence is becoming more critical in the market, and we have made significant investments to provide innovative AI-powered products and services to meet our customer’s evolving business needs. With the CPaaS market forecast to grow to $16.1 billion by 2027, according to Metrigy, we are continuing to innovate to remain the leading full-stack omnichannel communications platform for every platform.”


Generative AI Spending from Banking Industry to Grow by over 1,400% by 2030, as Banks Seek to Scale AI to Revolutionise Business Models

Hampshire, UK – 23rd January 2024: A new study from Juniper Research, the foremost experts in payments markets, has found that spend on GenAI by banks will reach $85 billion in 2030, from $6 billion globally in 2024. It predicted that leading banks will adopt generative AI services to offer more personalised user experiences; enabling banks to provide increasingly compelling services at reduced cost.

Generative AI platforms learn patterns and structure from training data, and can create text, images and other media. Common use cases include ingesting text and data, and summarising them, or generating content for communicating with customers within LLMs (Large Language Models).

Research co-author Nick Maynard explained: “Using AI at the heart of operations will enable banks to provide a differentiated and personalised user experience, while reducing costs. By not making AI a priority today, banks risk losing ground to competitors.”

Rakuten Expands Commitment to Ukraine with New Office in Kyiv

Tokyo, January 15, 2024 – Rakuten Group, Inc., a leading technology conglomerate and owner of Rakuten Viber, Ukraine’s most widely adopted messaging and communications app, today announced that the Group has established an office in the heart of the country’s capitol city, Kyiv, and plans to join Ukraine’s “Diia City” initiative to grow the country’s IT sector. The new Rakuten office opened its doors earlier today.

Rakuten’s plans for its Kyiv location include additional hiring in the technology sector and appointment of a country manager to oversee local operations. One of these is expected to be the launch in Ukraine of Rakuten Viber’s digital wallet service, following its successful introduction in several European countries. This service will provide Viber users in Ukraine, where its app is installed on 98% of mobile phones, with enhanced financial accessibility, including the ability to send money in and out of the country through secure instant messaging transactions.


VOX Solutions triumphs with quintuple awards in 2023, reinforcing its commitment to innovation and excellence

HONG KONG, January 17, 2024 – VOX Solutions, a leading innovator in the telecom sector, has set an unprecedented benchmark in 2023 by clinching five prestigious awards, solidifying its position as a powerhouse in the industry. The company’s unparalleled commitment to excellence and innovation in telecom solutions has been recognized globally, marking a milestone year in its journey.

Reflecting on this remarkable achievement, CEO Ehsan Ahmadi commented, “These five awards are not just a recognition of VOX Solutions’ innovative efforts but a testament to our relentless pursuit of excellence in the telecom industry. Our team’s dedication to pushing the boundaries of technology and delivering top-notch solutions has truly set us apart.”

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Zeotap CDP’s Transformative Role in Achieving Success in the Retail Media

Berlin, January 22, 2024 – Retail Media has become a trendy topic lately, not only due to its potential for providing brands with a unique opportunity for meaningful engagement with their customers, but also because it offers a robust advertising strategy built on first-party data. This is even more relevant now with the impending deprecation of third-party cookies on the horizon and the increasing need for a privacy-conscious approach to targeting.

Tibor Stefan, Chief Revenue Officer at Zeotap, notes, “Zeotap CDP offers a robust reliable solution that empowers brands to harness the potential of Retail Media with confidence and efficiency. With Zeotap CDP, retailers can leverage the full power of their first-party data, creating seamless, personalised customer journeys while ensuring data compliance. In the current scenario where data privacy and consumer engagement are paramount, Zeotap CDP is the trusted partner for brands seeking success in Retail Media strategies.”

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