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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

With Global Telecom Fraud on the Rise, Industry Experts Explore How to Mitigate It

What: Years of rapid technology and regulatory innovation have created major revenue streams and market opportunities for communication service providers, vendors and businesses alike. They have also increased the need for new ways to mitigate fraud like illegal robocalls, nuisance calls, messaging spam, etc., which undermine consumer trust and create business challenges in the telecom ecosystem.

During a Mobile Ecosystem (MEF) CONNECTS panel discussion, industry experts will respond to the evolving nature of fraud and the unified desire of the telecom ecosystem to work together to fight back.

Who: Don Holloway, VP of Information Solutions, iconectiv

When: “How Regulatory Agencies Are Responding to the Changing Landscape” Session Tuesday, September 5, 2023

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Sinch MessageMedia Announces Increased Capabilities of its HubSpot SMS & MMS Integration

DENVER and STOCKHOLM, Aug. 29, 2023 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia’s industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot’s Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of customers’ communications all within the platform, ensuring full visibility across their business and consistent message delivery across channels.

“Businesses today face the ongoing challenge of juggling customer inquiries and engagements across multiple channels — email, phone, SMS and social. Through this new SMS and MMS Service Hub integration, Sinch MessageMedia makes it easy to streamline communications throughout the entirety of the customer journey. By connecting each part of our customers’ businesses together — from marketing and sales to service and support — we ensure the right messages reach the right people on the platforms they prefer,” said Doug Rubingh, President, U.S. & U.K., Sinch MessageMedia.

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Telesign CMO Kristi Melani Named One of the Top Women in Marketing for Class of 2023

LOS ANGELES, Aug. 31, 2023 (GLOBE NEWSWIRE) — Telesign, the leading provider of customer identity and engagement solutions, today announced that Kristi Melani, CMO and Head of GTM Strategy, has been named to Ragan PR Daily’s 2023 Top Women in Marketing Awards List in the category of team leader. The women on this year’s list represent the remarkable strides that women continue to make in the marketing domain. From cutting-edge strategies to transformative campaigns, these women have redefined the industry’s standards.

“Kristi’s visionary approach to marketing has been instrumental in reshaping Telesign’s brand identity,” said Telesign CEO Joe Burton. “Her ability to connect our technology solutions with essential human needs has allowed us to greatly bolster the emotional bond we have with our stakeholders. The transformative rebranding efforts guided by Kristi not only reshaped Telesign’s image but elevated our position as a leading authority in trust. Through her leadership, our brand’s image now far better reflects our dedication to understanding and addressing universal human concerns in the digital realm.”


Qatar: Ooredoo Group joins IoT World Alliance to drive connectivity

Doha, Qatar: Ooredoo Group, a leading enabler of IoT solutions, yesterday announced joining the IoT World Alliance as their newest member and the sole operator representing the Middle East and North Africa region within the Alliance.

The IoT World Alliance is the world’s largest Mobile Network Operator cooperative. Acting as a global forum of telecommunications providers, it is dedicated to tracking IoT connectivity trends and sharing expertise with partners and customers to help reduce the complexity associated with worldwide deployments of connected devices.

As an Alliance member, Ooredoo is now an integral part of global IoT discussions, sharing valuable insights from its extensive presence in the region and gaining access to a powerful program for exchanging knowledge and experiences. The company’s deep understanding of local regulations, particularly in critical areas of compliance, enhances the Alliance’s knowledge base and strengthens its ability to navigate the complexities of regional markets.

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