In this session, Ann Li will discuss JP Morgan’s Vision for the future of personal data and identity management and a new path to value. She will explore the importance of focusing on the individual and customer experience, how emerging decentralized technologies have the potential—when embraced strategically—to add significant commercial and operational value to a business, and ecosystem engagement strategies that courageous leaders can consider to meet the demands of our ever-evolving markets. The session concludes with a brief fireside chat between Ann Li and Michael Becker, MEF’s Personal Data & identity Working Group Chair.