In this exclusive MEF TV interview at the Future of Mobile Summit during MWC23, Noa Bar Shay, senior director of sales and partnerships at Ratuken Viber, outlines the vision.
Most users don’t want to manage dozens of apps. They would rather handle everyday tasks in a single location. So now the race is on to become one of these destinations. In other words – a super app. Noa Bar Shay, senior director of sales and partnerships at Ratuken Viber, explains why Viber has joined the race.
Viber is one of the original messaging apps. Today, it has over 1 billion Android downloads and has evolved well past its original mission to power free OTT chat. How? By providing a destination for business services as well as consumer comms.
Viber For Business gives enterprises the opportunity to do marketing, promotions, sales and customer service from one convenient channel – where their customers already are. Now, Ratuken Viber is planning to take its app product to the next level. It has recently rolled out new features to make it even easier for its users and brands to do ‘everything’ inside Viber, following its super app strategy.