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Divya Ghai Wakankar, VP Enterprise Business & Marketing at  BICS presents her keynote during  last month’s MEF CONNECTS Omnichannel entitled The Three Pillars Of A Top-Notch Customer Journey.

In it she introduces the three pillars critical to delivering an excellent customer journey – marketing, authentication and  customer service – and shares real-world examples of how these are put into action.

The whole of MEF CONNECTS Omnichannel 2022 is available to view now on demand.

Watch the full video below.

MEF CONNECTS Omnichannel – watch on demand

MEF Members met in London for our fully hybrid Business Messaging related event for 2022 – MEF CONNECTS Omnichannel. Taking place at The Kings Fund  in London, Members and guests gathered to review Omnichannel strategies, build new partnerships, identify new target audiences for goods and services, integrate new ideas and expand their knowledge of this fast-growing area.

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