Imagine you see a nice pair of shoes online, sold by a vendor you do not yet have an account with. You go through the sign up process with them online. You’ll no doubt be asked to verify your identity. It may be an email or SMS is sent with a PIN you have to enter as a second factor of authentication beyond the password you will have just created. You go on to place the order for the shoes, paying form online using a credit card. The shoes are then shipped to you. You are kept updated about the delivery – whether it be via email, SMS, chat apps, RCS/RBM or via push messaging via the enterprise’s own app. You might even be (now don’t flinch here!) CALLED by the brand with an update.

Yep, Voice – even after nearly 150 years – it’s still a big deal.

Most people give little thought about HOW all of the above is actually done though, instead focusing on the outcome; in this example they want the pair of shoes they really had their eye on. And receiving them very fast would be a bonus. But those of us in the know are aware of just how big a role telecommunications has in people’s daily lives globally. And underpinning all that is the world of Wholesale.

Talk about ‘wholesale’ in telecoms and many people automatically gravitate towards thinking about Voice or SMS. But Wholesale is about far more than that. It’s about connecting enterprises and organisations of all types, shapes and sizes with the likes of you and I at the end of the day. Whether it’s your government or the small independent sandwich shop around the corner from you, ALL need connectivity.