Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
BICS to strengthen anti-fraud action with XConnect partnership
The UK-based company, now owned by US numbering group Somos, will supply BICS, owned by Belgian operator Proximus, with global number range (GNR) services, supporting the fight against fraud in its voice offering.
BICS will also gain access to XConnect’s data solution to reduce origin-based rating surcharge losses.
Georg Vranken, head of voice and person-to-person messaging at BICS, commented: “Telecoms fraud is a global threat, requiring a global response and industry collaboration. Our partnership with XConnect has been a very positive one, based on a common belief in the need for constant innovation and investment in the fight against fraud.”
XConnect said its solution enables fraud management for voice routing through real-time detection and blocking of high-cost A numbers – the number where a call originated.
Eli Katz (pictured), CEO of XConnect, explained how fraudsters carry out this crime in a recent Capacity feature. The fraud essentially involves substituting a caller’s calling line information (CLI) with a false CLI, making it appear as though the call originates in another country.
Tim Ward, VP of number information services at XConnect, said: “To overcome this growing challenge, carriers have to explore new ways to combat sophisticated levels of fraud and take a holistic approach to identifying and mitigating emerging risks across their networks.”
Dotgo Launches RCS Business Messaging Hub
Dotgo, a Gupshup company, and the leading provider of Rich Communication Services (RCS) solutions for business messaging, announced the launch of RBM Hub®.
The launch of RBM Hub expands the reach and capabilities of CPaaS providers – commonly referred to as aggregators – to engage with over 300 million mobile users over RCS. The RBM Hub enables interconnectivity with leading global RCS platforms, providing access to enhanced analytics and advanced APIs.
Surinder Singh Anand, CTO, Dotgo – Dotgo RBM Hub empowers CPaaS providers, wholesale messaging providers, and mobile carriers to usher in the next phase of RBM adoption globally, which will enable businesses across the world to unlock the potential of richer, two-way conversational experiences for millions of consumers. With this innovative, easy-to-use offering, CPaaS providers are better positioned to help brands realize transformational impact and optimal value from their RCS initiatives.
Ashutosh Jha, SVP-International Messaging, Globe Teleservices – As one of the earliest users of RCS services from Dotgo, we were able to terminate critical and time bound messages with improved conversions, thanks to rich media’s ability to demand the user’s attention. CPaaS providers and telecom aggregators are always looking to identify new and innovative ways for their enterprise customers to connect and engage with end consumers via richer, personalized conversations. Innovations like Dotgo RBM Hub act as a catalyst to help us deliver on this goal, enabling a far superior customer engagement experience.
CSPs Globally Adopting Mavenir’s Digital Enablement BSS Platform as they Transform for 5G Era
Mavenir, the Network Software Provider building the future of networks with cloud-native software that runs on any cloud and transforms the way the world connects, today announced multiple Communications Service Providers (CSPs) are upgrading their Business Support System (BSS) with Mavenir’s Digital Enablement Platform (MDE) to offer new digital services that monetize 5G network investments.
MDE is a cloud-native, catalog-driven digital BSS that enables CSPs to easily create new 5G digital offerings or complete the 5G network transformation with charging and mediation functions and can also be used to design a digital marketplace experience, bundling cross-industry partner products and services into unified offerings. “With Mavenir’s MDE platform, CSPs can innovate fearlessly by rapidly introducing new services, and capture their customers’ interest, to become an integral part of their digital life,” said Sandeep Singh, GM Digital Enablement at Mavenir.
PepsiCo martech leader unveils game-changing marketing strategies
In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power effective strategies.
Chris Muscutt, Head of MarTech at PepsiCo, has had an interesting professional journey. In fact, his marketing career took off as an air traffic controller – “It was my job to figure out how to pick up planes from radars and then crosstalk them into a central data model, so they could be tracked and communicated with. Unknowingly, I was in the prerequisites of marketing back then,” he tells Tim Glomb, VP of Content and Data at Cheetah Digital, in a special edition of Thinking Caps podcast.
“Marketers have to look at all the different signals they’re receiving from consumers, even the more subtle ones, as the third-party cookie crumbles,” Chris says. “They have to prioritise the data that is useful in their marketing strategies and then focus on developing those data-collection opportunities. With that, marketers can start to build impactful strategies toward improving the customer journey.”
Despite the challenges, getting personalisation right remains a massive opportunity for brands, big and small. According to McKinsey, personalisation as a strategy has the potential to create upwards of $3 trillion in new value.
Infobip Acquires Tech Magazine Netokracija
Infobip, a global cloud communications company, announced that it has acquired Netokracija, a leading South Eastern European business and tech magazine with a 13-year track record of creating influential developer-focused content.
In April, 2021, Infobip acquired the Shift conference in a foundational move to establish itself as a presence in the developer ecosystem, and the acquisition of Netokracija is another significant step in that direction.
Ivan Burazin, Infobip’s chief developer experience officer – With the acquisition of Netokracija, our goal is to strengthen the developer community by providing it with content that is ‘for developers’ and ‘by developers,’ further showcasing the value of IT in society. With the synergy of the Infobip Shift conference and Netokracija’s high caliber content, we expand our developer community globally.”
Netokracija’s founder, Ivan Brezak Brkan – We have assembled an outstanding team of tech content experts, many of whom have covered the biggest exits and the most significant investments in the region, including the rise of the first Croatian unicorn, Infobip. With the support of Infobip in conjunction with new and existing partners, Netokracija will be able to further cement its role as a chronicler of the fastest growing industry in the region.
Sinch report reveals consumers want better ways to get real-time financial services and connect with their bank
Consumers want far more personalized mobile banking experiences that make it easy for them to get real time 1:1 support anywhere, says a survey of almost 3,000 consumers, commissioned by Sinch.
With 93% calling out for personalized financial assessments from their bank, but fewer than 30% receiving them, the survey across 15 countries shows customers would benefit from a greater level of interactive personalized communication with their banks and financial partners.
“Our survey shows that omnichannel engagement is fast becoming the answer for banks to improve customer experience,” said Jonathan Bean, CMO of Sinch. “It is all about interactive, personalized communications that are relevant to customers’ financial goals, and how easy it is to get a response from a person when needed. Though many are still building their trust in digital banking, technology can also help customers feel more secure too. Banks that partner with a reliable CPaaS vendor gain a unique advantage for securing both customer engagement and trust through a wide range of real time communications and verification solutions, like multi-factor authentication and two step verification, using channels customers prefer and are familiar with.”