As the leading provider of telecommunications in Indonesia, Telkomsel is on a mission of implementing customer-centric innovations to develop a sustainable and inclusive digital ecosystem. Complimentary in its mission, IPification was the perfect match.

“I am very proud to announce that a company as big as Telkomsel is joining the IPification camp of user-centric mobile identity experiences. With this partnership, Telkomsel is enabling over 150M of their subscribers to gain access to frictionless, yet bank-grade secure mobile authentication, and user verification solutions,” says Stefan Kostic, IPification CEO.

“We also express our appreciation for the trust that has been given by Benefit Vantage Limited to the digital security solutions presented by Telkomsel. Hopefully this strategic collaboration can have a positive impact on creating civilized digital security for all levels of society,” adds Hanang Setiohargo, VP Enterprise Business Management.

During a media briefing last 30 June 2022 at Blackbird in Makati City, no less than the top executives of Rakuten Viber were present to discuss how the communications platform is shaping the future of conversational commerce in a post-pandemic Philippines and to the rest of the world.

“A happy customer is a loyal customer. It’s the first rule in business: keep your customers happy. Customers that have a response from the business that they are interacting with tend to come back over and over again, and the engagement is much higher than any business,” according to Cristina Constandache, Chief Revenue Officer at Rakuten Viber.

Constandache stressed that Filipinos remain to be avid social media and app users, spending an average of 5 hours and 47 minutes online using their devices. Brands should also keep in mind that 69% of APAC consumers including Filipinos still prefer using mobile messaging apps for customer service.

“Global fraudulent call activities increased substantially since the outbreak of the pandemic, which led to the launch of this initiative,” said Mathias Grünwald, director of sales at RealNetworks.

“We are excited about Vodafone’s decision to partner with RealNetworks to take advantage of our leading anti-fraud solution KONTXT to protect their customers”.

Using RealNetworks technology, Vodafone Germany will have access to a rich feature set for anti-fraud protection for both voice calls and messaging. This includes enabling clients of KONTXT to decide which modules are activated for data analysis and customer protection.

Aziz Aluthman Fakhroo, Ooredoo Group Managing Director and CEO said: “For Ooredoo, this partnership is about reducing complexity and anticipating the needs of a new communications ecosystem. We are committed to investing in innovation, technology, and people to ensure we can offer the best possible products and services to our customers across our markets.”

“This is an innovative partnership which underlines both Ooredoo’s and BICS’ commitment to fuel market-leading growth in this evolving telecommunications landscape,” said Guillaume Boutin, Chairman of the Board of BICS and CEO of Proximus, BICS’ parent company. “As the voice market is consolidating, it is increasingly crucial to offer future-proof quality, stability, and protection to both operator networks and subscribers. I am confident that by combining BICS’ and Ooredoo’s strengths in this area, we will achieve significant returns for subscribers and operating companies alike.”

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For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual.

Personalisation marketing tools rushed onto the scene more than 15 years ago to help marketers more effectively engage with consumers in digital channels like web, social and mobile. These tools help marketers test out different colours, icons, images, and offers on websites to optimise the consumer journey.

However, rarely did they offer any meaningful psychographic intelligence about visitors, like their interests, hopes or needs. The cookie apocalypse and browser-based targeting solutions further contribute to the challenge of getting to know the customer, with Google announcing its plans to phase out third-party cookies altogether.

In this interview, he talked about identity fraud which has increased significantly in recent years, with scammers taking advantage of the growing amount of personal information available on digital platforms to obtain goods or services in the victim’s name.

According to Evina, a French cybersecurity firm with a presence in more than 70 countries worldwide – including 15 in Africa – in a recent report titled State of Mobile Fraud in Africa, shows that professional cybercriminals targeting Africa’s one billion mobile phone users continue to be a significant problem.