Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Hong Kong SAR, 26 January 2022: Juniper Research, one of the most reputable telecom-focused research companies in the market and VOX Carrier, the only player capable of helping MNOs monetize flash calls (A2P Voice) at this point in time, have partnered to launch the first whitepaper in the industry discussing the introduction of flash calls for OTP and 2FA use cases, their market size and growth, their advantages to A2P SMS, as well as opportunities for both MNOs and enterprises.
Flash calling, the process in which users’ profiles are verified via a missed phone call, is an emerging form of user authentication, such as OTPs (One-time Passwords), already backed by OTTs (i.e.: WhatsApp, Telegram, IMO, Viber, etc). This is to leverage the high mobile penetration worldwide a method of identifying users for brands and enterprises.
This has also been the case with A2P SMS, with an increasing number of such messages terminated globally. However, as brands and enterprises are aim to minimize the costs of their authentication process, flash calling will provide a disruptive element. Regarding the size of the segment, Juniper Research estimates that “2022 will bring approximately 5 bn such calls globally, with the volume increasing 25+ times over the next years, hence reaching 128 bn yearly calls in 2025”, said Sam Barker, Head of Analytics & Forecasting at Juniper Research (translating to 20 such calls per capita, given the population with smartphones, hence becoming a significant stream of revenue for MNOs).
Syniverse, a premier global technology provider of mission-critical mobile platforms for carriers and enterprises, today announced in collaboration with AT&T, the development and deployment of a solution that preserves inbound voice roaming after AT&T phases out its 3G network on February 22, 2022. AT&T announced in 2019 it would retire its 3G service by decommissioning its circuit-switch based network.
- Cameron Dunn, Director of Mobility Inter-Carrier Architecture and Development, AT&T
“Over the past few years, AT&T has been in the process of phasing out its 3G network in order to accommodate next generation technology and services, like 5G, and give our customers a better network experience. To ensure voice roaming services after a circuit-switch decommission, we collaborated with Syniverse to create an innovative solution that could preserve customer experience. AT&T is very pleased with this solution as a ‘tool in the toolbox’ to avoid disruptions caused by network decommissions.”
- Bob Chiodo, General Manager of Americas Carrier Division, Syniverse
“We are extremely pleased with the work our teams at Syniverse and AT&T have accomplished with this revolutionary offering involving Syniverse’s Evolved Mobility and 3G-to-VoLTE technology innovations. This is another excellent example demonstrating our dedication to our carrier customers and putting them at the center of everything we do.”
First Orion and Neustar Partner to Speed Adoption of Branded Calling and STIR/SHAKEN Call Authentication
NORTH LITTLE ROCK, Ark. and RESTON, Va., Jan. 25, 2022 (GLOBE NEWSWIRE) — First Orion, a leading provider of communication protection and branded communication solutions for carriers and enterprises, and Neustar Inc., a TransUnion company, today announced the expansion of their partnership to focus on speeding adoption of branded calling and STIR/SHAKEN call authentication for enterprises through one consolidated platform.
Branded calls enable businesses to create customized mobile displays for outbound dialing that deliver call context to consumers’ devices – including full name, business logo, the reason for calling, custom background and other media-rich branding elements.
“Neustar has a legacy of protecting customers by ensuring trusted connections online and over the phone. 2021 saw broad adoption of call authentication with Neustar providing STIR/SHAKEN solutions to over 100 carriers authenticating over 30 billion domestic and international calls each month, and growing,” said Charles Gottdiener, President and CEO of Neustar. “Not only does call authentication address immediate issues like call spoofing, it enables cutting edge capabilities like branded calling that improve customer engagement and go beyond consumer’s basic need for trust.”
A Registered Caller proof-of-concept trial with Verizon and Metaswitch successfully showed that valid enterprise calls were fully authenticated, shared and broadcasted for optimal call delivery to improve the call answer rate.
Spam and illegal robocalls have caused consumers to stop answering calls from telephone numbers they don’t recognize. This poses a significant challenge for legitimate businesses trying to reach consumers by telephone with important or timely updates and information. Service providers use STIR/SHAKEN’s digital signatures to confirm that the business making a call has the legitimate right to use that telephone number. Integrating with Registered Caller gives service providers a simpler mechanism to assign the appropriate level of attestation and verification.
“Verizon is committed to ensuring that calls from our enterprise customers receive the highest level of attestation regardless of the terminating network, which is absolutely critical in the STIR/SHAKEN era,” says Lulia Barakat, Senior Manager, Verizon. “This proof-of-concept trial with Metaswitch demonstrated that the CTIA and iconectiv Registered Caller solution is easy to integrate, and that the caller ID for our enterprise customers was presented to the recipient with the appropriate level of attestation, regardless of the terminating network provider.”
Nominations for the 17th annual MEFFYS Awards are now open. The MEFFYS, hosted by the Mobile Ecosystem Forum (MEF) celebrate innovation, creativity and ingenuity in the Mobile Ecosystem, applauding the companies that have made a difference in 2021 across MEFs core ecosystems.
The awards ceremony, where the winners will be announced, is being held on 28th February at MWC in Barcelona. The awards evening will be a glitzy, glamorous, red-carpet event with food, drink and entertainment plus lots more. It is the perfect opportunity to take the pulse of the latest new ideas and trends.
Nominations are now open via the Mobile Ecosystem Forum website, the deadline for submission is 6th February 2022.
Nominations are open to all but only MEF Members and MEF Minute Subscribers can vote. A company can submit nominations for more than one category, but only if the nomination is for a different product, service or use-case. MEF members and MEF Minute Subscribers will be able to vote for the winner in seven categories from 9th February. Voting deadline is 21st February.
A study, commissioned by imimobile, to evaluate the ROI on CPaaS systems installed in enterprises finds that there is a 330% return, even with costs, saving a business as much as $1.2m.
The research, conducted by Forrester, which is based on the economics of using imimobile’s CPaaS platform conducted interviews with two organisations that invested in imiconnect as a key part of their IT infrastructure, which formed the basis of its Total Economic Impact framework.
This framework was then used to identify the cost, benefit, flexibility, and risk factors that affect the investment decision in order to evaluate the overall impact that the imiconnect platform can have on an organisation.
“We believe this Total Economic Impact study from Forrester not only validates the return on investment for our imiconnect platform, but also shows the value of an Enterprise CPaaS approach that provides a choice of low code tools and APIs to create better customer interaction experiences,” says Jay Patel, VP & GM, Webex CPaaS “Customer experience is an increasingly important area of business focus for today’s organisations, and we feel this study gives a clear framework for why Enterprise CPaaS solutions can be the right answer – how they can help organizations integrate with existing systems to quickly deploy end-to-end customer journeys across multiple channels, reducing costs and increasing operational efficiencies.”