Vice President of Marketing for XConnect Henrietta Shone shares an overview their recent panel session recorded during MEF CONNECTS Wholesale, exploring the role of Number Information Services (NIS) Across Wholesale Voice and Messaging. The panel recording, and all the other sessions, are available to view on demand now.
Last month we hosted a panel at MEF Connects Wholesale with leading players in the industry from Odine, Telia and Vodafone discussing how they’re using Number Information in their businesses. They raised some thought-provoking discussion points about how the industry is changing and how quality, rather than cost, is becoming a key differentiator.
Watch the Panel in full
There’s only so much traffic in the world, and if you offer a high quality service that your customers can trust, then you’ll stand out from the competition. The old adage stands true, customers will stay with you if they’re happy, if they’re not, they’ll go elsewhere.“
Although voice and messaging delivery is very different, in both spaces companies want to….
- deliver correctly
- charge correctly and
- be billed correctly
…and that is where number information can help.
There’s only so much traffic in the world, and if you offer a high quality service that your customers can trust, then you’ll stand out from the competition. The old adage stands true, customers will stay with you if they’re happy, if they’re not, they’ll go elsewhere.
The only way to deliver quality is to have end to end visibility of the routes your traffic is on. To route directly. A concept that’s been critical in the A2P messaging market for some time, but with the increase in voice fraud and with charging models going through significant change (e.g. with the increase in Origin Based Rating), it is now becoming ever more critical in voice.
To prevent fraud and losses from OBR you need to know which operator a number belongs to before you route traffic from/to it.
Accurate and trustworthy number information that enables you to validate a call or message before routing it provides this reassurance for you and your customers, derisking your business. It means that you can provide full transparency to your customers, tell them how their traffic is being managed and how it’s being delivered.
Number information provides a simple solution to help overcome routing and quality challenges, and it provides support for disputes. However, in order to do that, the data must be trustworthy and accurate.
With the industry waking up to the fact that end users just want simplicity and will go wherever they get it, quality is a must. A subject that is sure to be under heavy discussion at the next MEF Connects event – Omnichannel. We’re looking forward to being there and getting under the skin of the discussion with you.
This year’s MEF CONNECTS WHOLESALE focused on industry topics and opportunities that both support the Wholesale business today and will set the scene for the Wholesale industry of tomorrow, exploring how carriers can embrace the 5G opportunity in terms of both the infrastructure required to enable it and also the solutions it can provide.
Over 2 days MEF CONNECTS WHOLESALE brought together representatives of wholesale forums and associations to provide you with insights and views on the various initiatives currently being undertaken to improve cross-carrier business efficiency in the industry and wholesale fraud and security.