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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

ABA Bank and Smart Axiata Introduce IPification, Seamless Authentication and Registration Solution for ABA Mobile Banking Users

ABA Bank and Smart Axiata continue to lead Cambodia’s digitalization by introducing the secure and customer-friendly solution for users’ identification and protection: IPification, a one-click registration, authentication and fraud-prevention system. ABA Bank will introduce the seamless IPification technology to the subscribers of Smart Axiata, Cambodia’s leading telecommunications operator, soon followed by other operators in the country.

Benefit Vantage Limited, the company behind IPification, is the leading global provider of mobile IP address-based authentication solutions.

“It’s a privilege to work with two of the top digital leaders in Cambodia, ABA – the digital banking leader, and Smart Axiata, the leading mobile telecommunications operator. ABA will serve as a great example of what it means to put the users first by providing them with an authentication solution that doesn’t compromise security, user experience or data privacy,” added Stefan Kostic, IPification CEO.

Smart Axiata subscribers who are ABA Mobile users will be the first to experience the seamless mobile authentication solution, IPification, for their mobile banking needs starting from mid-October 2021.

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DCB Index reveals countries for DCB growth in the MEA region

Analysts from direct carrier billing (DCB) protection firm Evina, and DCB implementation specialists Telecoming, have developed the first Direct Carrier Billing (DCB) Index. This aims to provide an overview of the current state of the DCB business and its potential.

Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA.

“DCB Index rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential. The tool 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential,” said a press release from the developer of cybersecurity platform.

As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.

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CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions.

The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels.

“CM Group’s ‘home for every marketer’ model is a completely unique approach in our industry and in broader martech. This merger offers us the opportunity to bring immense innovation to the customers within the CM Group portfolio through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said Peter McCormick, Executive Chairman at Cheetah Digital.

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Infobip recognised as the established leader in Juniper’s Competitor Leaderboard for CPaaS

Global communications company Infobip has been ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors, placing top for breadth and range of product as well as capacity.

The report, which recognises and compares the top CPaaS vendors worldwide, rated Infobip as the established leader – the highest available designation in the report compared to its peers for strength and depth of its CPaaS Platform, sGate SMS Firewall, iGate Mobile Identity and RCS Business Messaging.

Adrian Benić, Chief Product Officer at Infobip commented: “We are absolutely delighted to have placed top of this report validating Infobip’s commitment towards becoming the leading trusted CPaaS partner in the market. We continue to implement the latest technology working closely with developers and enterprises to co-create with them and meet their unique needs.

“This achievement, recognising Infobip as the top global CPaaS provider, shows the huge progress we’ve made over the past 12 months as the company focuses on the dual benefits to customers of adding new programmable channels to the platform on top of enhanced software application capabilities. In doing so, we can help companies transition faster and more easily from transactional interactions to true engagement, particularly as we enter an era where conversation is becoming the new interface between people and applications.”

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iProov and Eurostar enable contactless travel through face biometrics

iProov and Eurostar have announced that they are trialling contactless travel through face biometrics, with at-home check-in and ID verification.

Last year, iProov announced that its technology would be used in a first-of-its-kind trial with Eurostar, enabling customers to complete contactless ticket checks and UK passport control at St Pancras International station.

The announcement revealed that the trial would allow Eurostar passengers a new experience of check-in and UK passport control at the station, thanks to many of the checks being completed securely online at home. Pre-checked customers then have the option of walk-through access at the ticket gates, using face verification.

After 18 months of travel restrictions, iProov and Eurostar can now confirm that the trial will take place before the end of this year. 

The trial will invite a group of Eurostar business passengers to check in and verify their identities online from home, before leaving for their trip. This accelerated pre-boarding option will involve linking their ticket to a simple scan of their passport, followed by a brief biometric face scan.

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SADA Enables Neustar’s Technology Transformation with Google Cloud

SADA, a leading global business and technology consultancy, has been working with Neustar, a global information services and technology company and leader in identity resolution, to support Neustar’s technology transformation. Via a professional services and Google Cloud commitment, the two companies have worked to increase performance, security, and sophistication of Neustar’s technology stack, including their identity resolution platform, by moving it to Google Cloud.

“SADA has been a dependable and trusted partner as we have executed our technology transformation which includes migrating our identity resolution platform and other key technology to Google Cloud,” stated Venkat Achanta, CTO of Neustar. “We look forward to continuing our transformation journey to create a best-in-class infrastructure strategy to support our growth objectives.”

“Neustar is rationalizing and modernizing its infrastructure, from hand-built clusters to faster, bigger data automatically with BigQuery, Dataproc, and the full ecosystem of data tools from Google Cloud,” said Miles Ward, CTO at SADA. “In our extensive joint proof of concept, we proved that Google Cloud is fast, scalable and reliable. SADA’s direct experience with petabyte-scale data warehousing, vast infrastructure normalization exercises and the kind of nuanced change management that is required to help an entire global organization take the next big step forward in its technology evolution, were all critical to SADA being selected to support Neustar’s vision of transformation.”

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