MEF Features Editor Tim Green introduces a trio of conversations shared during MEF Connects Digital Transformation, in which he discusses three different aspects of the messaging ecosystem and mobile commerce.
Florian Lichtwald of Zeotap explains a new form of user tracking that does not infringe on the user’s privacy or Apple’s new stricter privacy rules.
Tristan Barnum of Wildfire discusses their unique approach to conversational commerce and their success in moving customers from messages to buying products.
And finally, Nick Martin at Direqt explains how they are helping brands reach their clients with pioneering new forms of advertising hosted by RCS chatbots.
Over 3 packed days MEF CONNECTS Digital Transformation delved deeper into best practises on Identity and Authentication, Direct Carrier Billing, Mobile Wallets, Mobile Advertising, RCS, Conversational Commerce and much more.