Find out the week’s top mobile stories from around the world. This week.. Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change, Driven by pandemic, the US enters the world of Apple Pay, Tencent and Ant to integrate digital yuan wallets into mobile banking apps and much more…

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change

CNBC

Facebook is continuing its very public defense of personalized advertising with a new ad campaign called “Good Ideas Deserve to be Found.”

The company says the campaign is meant to “help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community.” It will appear on TV, radio and digital platforms starting Thursday.

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Driven by pandemic, the US enters the world of Apple Pay

Computerworld

Apple’s decision to invent arguably one of the world’s best mobile payment systems seems a really great move now as US consumers shift away from cash in response to the COVID-19 pandemic.

We know the COVID-19 pandemic has rapidly accelerated global digital transformation projects, nurturing new respect for fron- line and essential workers and prompting what seems likely to be a lasting move to work from home.

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Tencent and Ant to integrate digital yuan wallets into mobile banking apps

NFCW

Tencent-backed WeBank and Ant-backed MyBank are conducting “preliminary work under the guidance of the People’s Bank of China (PBOC)” in order to integrate the digital yuan wallet into their payment and banking services, according to a China Securities report.

The move comes as PBOC unveils a central bank digital currency (CBDC) ‘Bridge’ project for cross-border payments with the Hong Kong Monetary Authority, the Bank of Thailand and the Central Bank of the UAE and launches its latest ‘red envelope’ digital yuan giveaway in the city of Chengdu.

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How IoT Devices Can Enhance the Connected Customer Experience

IoT World Today

As the COVID-19 pandemic continues to wreak havoc around the world, consumers have put health first as they interact with companies.

“To reduce the risk of infection, people are anxious to minimize physical contact and maximize contactless interactions, and companies are taking note,” according to the Capgemini report, “COVID-19 and the Age of the Contactless Customer Experience.”

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Fintech Disruptors Lead Traditional Banks With Blockchain Infrastructure

Finextra

Blockchain technology has made a significant impact in the banking world. Top global banks including JP Morgan, The Bank of England, and Deutsche Bank are among the early adopters of the nascent technology. Banks are increasingly integrating digital assets and blockchain technology into their internal operations to improve services and achieve efficiencies.

However, few have leveraged blockchain technology’s potential for developing customer-facing products to date. Instead, the development of consumer-facing blockchain-powered applications is being led by specialist fintech disruptors—including the US digital currency exchange Coinbase on the B2C side, and the banking-as-a-service providers Baanx, Contis, and Synapse in the B2B space.

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Huawei launches Singapore lab for mobile developers

ZDNet

Huawei Technologies has launched a lab in Singapore to offer mobile developers resources and access to key technologies, including its core kits, artificial intelligence (AI), and augment reality. The Chinese tech giant also is upping its commitment to deliver more localised apps in Singapore, where it saw a 143% jump in new registered developers last year.

Led by its mobile arm Huawei Mobile Services (HMS), the new DigiX Lab is located at its local office in Changi Business Park and the first of such facility in Asia-Pacific, the vendor said in a statement Tuesday.

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Why Do People Pay for Mobile Gaming Services?

Warrington Worldwide

The idea might sound ludicrous considering the number of free-to-play titles on the market. From casino games with demo modes to the likes of Fortnite and League of Legends, it’s not as if gamers aren’t spoilt for choice.

Still, only 45% don’t pay for games, and 49% of those who do splash out, make up half of the industry’s revenue – you can learn more by following the link. With people gladly willing to fork out for titles and releases that are otherwise free, it begs a simple question – why do people pay for mobile gaming services? The answers might be more surprising than you think.

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Mobile games ad revenue grew by 8% last year

Pocket Gamer

Mobile games ad revenue grew eight per cent year-on-year in 2020, according to Unity’s recent gaming report.

When looking at individual genres, the card category showed the greatest growth in ad revenue, with a rise of 108 per cent year-over-year.

It was followed by the trivia and board genres, which boasted a growth rate of 87.5 per cent and 82.3 per cent, respectively.

The top five categories for ad revenue growth was rounded off with puzzle and casual with 79.6 per cent and 79.5 per cent, respectively.

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Sift Partners With McDonald’s On Mobile App Fraud

PYMNTS

Sift, which works in digital trust and safety, will partner with McDonald’s in order to strengthen cybersecurity and prevent fraud, a press release says.

Sift’s experience will lend cybersecurity help to the McDonald’s app in Europe, Asia, Africa, and Oceania, the release says.

“For quick-service restaurants, getting the user experience right – especially on mobile apps – while preventing fraud can be a difficult balancing act,” said Marc Olesen, CEO & president of Sift. “We’re excited to be a part of McDonald’s Digital Trust & Safety strategy that enables them to streamline the customer experience associated with mobile orders.”

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