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MEF’s Joanne Lacey has been busy programming MEF Connects Rich Communications where all sessions have one common goal – to showcase the future of messaging. With one week to go, she shares her top 10 reasons to attend the 3-day digital event starting 29th September.

1) Omnichannel

Expect lots of chat about omnichannel strategies. Think it’s a buzzword? Think again. It is the cornerstone of any customer engagement strategy. Learn more about which rich messaging channels are right for you and how to orchestrate customer journeys seamlessly between channels. Check out day 1 Evolution of Messaging hosted by MMD Smart, day 2 Chat About Omnichannel with Sinch and Multichannel Orchestration with Syniverse

2) Analyst briefings

If you want to predict the #futureofmessaging then we’ve got the analysts to tell you what the future has in hold. Day 1 features Mobilesquared with the NEW forecasts across SMS, RCS & OTT channels. Day 2 you can access a SNEAK PREVIEW of consumer behaviour insights from a NEW connected consumer report Analysys Mason and day 3 wraps up with Juniper Research sharing sector data from their recent A2P report

3) RCS

Clearly a big theme of the week and with dedicated daily roundtables North America hosted by IMImobile; Europe hosted by Mavenir and Mexico hosted by Quiubas.

Expect lots of chat about omnichannel strategies. Think it’s a buzzword? Think again. It is the cornerstone of any customer engagement strategy.”

4) Google Business Messages

What is it? How does it work with Google Search and Maps? Find out more about the latest roll out from Google’s Business Communications team

5) Use cases and Chatbots. Lots of them.

Throughout the 3-day event brands, MNOs and messaging providers will share the latest rich messaging use cases on RCS, WhatsApp Business and Apple Business Chat. Learn about the metrics and innovative user flows shaping customer engagement with case studies across telco, insurance, media, banking, ecommerce, retail, charities and health. Plus on day 2 Summit Tech also looks to future applications and innovations enabled by 5G & MEC in discussion with Verizon and Amazon Web Services.

6) Messenger

Focus is often on WhatsApp when it comes to the OTTs and business messaging, but of course Facebook has many rich communications channels in its arsenal. MEF’s Editor Tim Green chats to Ankur Prasad about Messenger by Facebook as well as Instagram and how cross-messaging between the channels may work

7) Chat About Chatbots…

Join interactive sessions hosted by MEF members across all things #futureofmessaging. On day 3 Kirusa hosts a session on Chatbot Discovery and the rise of person to business messaging and Iconectiv will explore how to secure the rich experience

8) WhatsApp Business Messaging

On day 3 hear from Route Mobile and India’s leading online grocery store Vestige Best Deals how they are using WhatsApp to drive greater online sales

9) The potential of payments

Conversational commerce, a buzzword that’s been a long time coming. On day 2 mGage hosts a dedicated session how bringing payments to messaging is finally a reality with use cases from media and charity sectors.

10) (No) Chat & Breath breaks.

With 60+ speakers, 25 hours of live streaming, we’re all going to need a little chill time.

Joanne Lacey

COO, Mobile Ecosystem Forum


MEF Connects Rich Communications – 29th September – October 1st

Over 3 days, MEF Connects Rich Communications brings together enterprises, brands & agencies to connect online with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.

MEF Connects Rich Communications features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat and more.

Register now