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RCS is spreading across the world, and it is being closely watched in fast-growing mobile-first markets – such as Mexico. In this video teaser for the MEF Connects Rich Communications virtual event, Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, shares his experiences…

If you are running a mobile service in Mexico and you have the support of Telcel, you are half way there. The MNO dominates the Mexican market, with nearly 70 per cent of all subscriptions.

Here’s the good news for rich messaging proponents: Telcel supports RCS.

Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, is one of those proponents. His company is one of a small number working with brands (and Google) to discover the best way to position RCS services to one of the world’s fastest growing mobile-first subscriber bases.

Quiubas Mobile is an official supporters of the MEF Connects Rich Communications event, which runs from September 29 to October 1. The program will shine a spotlight on the potential of RCS and OTT apps to revolutionise the way brands and customers talk to each other.

In this teaser video for the event, Cisneros shares his experience of launching RCS campaigns in Mexico and speculates on where it will go next.

MEF Connects Rich Communications – 29th September – October 1st

MEF Connects Rich Communications features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat and more. Part of MEF’s Future of Messaging Programme this all-new digital event brings together enterprises, brands & agencies to connect with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.

Register now