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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Infobip Data Finds COVID-19 Accelerating Adoption Of Omnichannel Marketing

Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions.

Infobip has been tracking how its clients are engaging in new ways with customers since the beginning of global lockdowns in March. Activity across Its communications platform, which has the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected to over 800 telecom networks, underscores a rapid acceleration of customer-centric digital transformation plans within organizations.

“Now more than ever before, companies are looking for ways to create seamless experiences and maintain relationships with their existing customers through digital channels,” said Craig Charles Webster, Head of Marketing Americas for Infobip. “Before the pandemic, many of our customers had plans to roll out their digital transformations over the next few years — that quickly changed. And, as a result we were able to closely monitor their strategic choices in finding news ways to engage with their customers.”

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Prodapt Announces Agreement with LivePerson to Power Digital Transformation of DSPs through Messaging and Conversational AI

Prodapt, a leading consulting, technology & managed services provider to the Digital Service Provider (DSP) industry, today announced a partnership with LivePerson, a global leader in Conversational AI.

The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs’ digital-first self-service and messaging capabilities. By opening messaging channels – including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more – DSPs can empower customers to connect on their own time to make purchases or get answers, all on the same channels they use every day to connect with family and friends.

“Prodapt and LivePerson will provide disruptive digital self-service and messaging solutions for our DSP clients to enhance customer experience, reduce customer churn, and increase revenue growth,” said Aravind Parthasarathy, VP, COO Solutions Practice, Prodapt. “We see tremendous value in this partnership as it helps in aligning our operational excellence mindset with LivePerson’s market-leading Conversational AI and messaging platform.”

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Mvine first with antibody test status prototype

Mvine Limited announces today it has become the first company to deliver a completed project from the funding competition ‘Business-led innovation in response to global disruption (de minimis)’ run by UK Research and Innovation (UKRI). This competition attracted 8,500 applications and 800 companies were awarded a maximum of £50,000 each in response to the £40M announcement made by HM Government on 20 May 2020.

Frank Joshi, Director at Mvine, said: “Our vision is to improve public health and citizen privacy by using digital technology in a new and innovative way. This project does exactly that and perfectly showcases British technology at its best. Mvine with its partner iProov together delivered a fully working demonstrator which is ready to be used in the national interest,” said Frank Joshi.

Andrew Bud, CEO at iProov, said: “Ensuring consumer trust, security and privacy is essential to the success of projects in this space. iProov enables all three. iProov’s Genuine Presence Assurance secures the link between the citizen and Mvine’s antibody test status solution in this project, which we think can make an important contribution to forming the nation’s response to the COVID-19 crisis.”

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Neustar Launches Fabrick to Improve Omnichannel Media

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Fabrick™,  a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and measurement improves omnichannel marketing effectiveness, while future-proofing brands, publishers, and platforms in a privacy-first, post-cookie world.

In today’s privacy-sensitive environment, data-driven marketing and measurement needs to evolve. Ninety-four percent of marketing executives agree that it is important to keep consumer data private1. Brands must shift the ways in which marketing data is collected, analyzed, and activated across media channels. Fabrick provides marketers with a sustainable, privacy-first foundation for all their data management, marketing, and measurement needs, enriched by OneID™, Neustar’s proprietary identity resolution system.

“With Fabrick, Neustar is pioneering a more private, cookie-free standard for marketing and measurement across the most important online and offline channels,” said Michael Schoen, Senior Vice President & General Manager of Marketing Solutions at Neustar. “We believe that the future of data-driven marketing requires a reliable identity-based connection across the ecosystem, and this is a very big step in that direction.”

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Nokia provides 5G cloud-native core network services to Ooredoo Qatar

Finnish telecom and consumer electronics major, Nokia, has reportedly announced Ooredoo Qatar’s roll out of commercial 5G services via the deployment of Nokia’s cloud-native core network. The launch of this network has effectively enabled the operator to deliver superior mobile broadband services to its subscriber base of roughly two million users in Qatar.

According to Henrique Vale, Nokia’s Vice President for Middle East and Africa, the transformation of Ooredoo’s legacy core network to a completely cloud-native 5G core network within a short period of time is a reflection of Nokia’s exceptional delivery expertise and end-to-end portfolio. Vale has further stated that the deployment of the company’s new core network by Ooredoo Qatar will allow it to furnish innovative use cases to its users and will also prepare the network for delivering scalable 5G commercial services.

Yousuf Abdulla Al Kubaisi, the Chief Operating Officer at Ooredoo Qatar, has stated that the company is thrilled to reach this milestone that ensures the effective delivery of 5G commercial services through the launch of its cloud-native 5G core network powered by Nokia. He has also stated that this partnership will help the company to deliver high-speed, low-latency, and content-rich services to its subscriber base.

Application Program Interface collaborates with industries to provide global connectivity

You open a flight aggregator app and type in the dates and destination you want to book. Of the multitude of options, the cheapest ones will ticker on the top. Ever wondered how all this information finds its way into a booking site and show up the right options for you within seconds? The magic words are Application Program Interface (API). It’s probably one you’ve never paid attention to but with changing times, it’ll be hard to ignore it as APIs will helm the future transformation of the digital space, making programming systems efficient.

APIs allow software developers to process data from a gamut of sources. ‘This information is then used to provide deeper insight and reporting as it can be displayed in easy-to-read dashboards, to power smartphone apps or be analysed with artificial intelligence and machine learning to find patterns and make predictions,’ according to SITA, an air transport IT and communications specialist.

Enterprises need to collaborate with an aggregator  who understands the technology and have good global connectivity in the need of the hour. “They can enable the enterprises to connect by enabling quick and easy onboarding,” says Gupta of Route Mobile Limited. Artificial Intelligence (AI) will Drive Transformation AI and APIs both are complementary to each other due to their exponential growth and adoption in recent years. Adding AI into existing applications is one of the easiest ways to enhance the customer experience.

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