Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward.

“SMS has been around for a very very long time and used in so many different use cases but has reached its limits – it only 160 characters, black and white plain text – so although you can enrich the experience with a link and redirecting the user to a landing page, its still not a rich experience, so basically RCS has to move forward as a product and has to be provided to the end user and to brands as well for them to communicate to the end users.”