Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Bango launches direct carrier billing with Entel in Chile

Bango has announced that millions of Entel subscribers in Chile are now able to pay using their phone bill for the massive array of content and services sold in Google Play, including Minecraft, Tinder and Google Play Music, according to a press release.

Pre and post-paid Entel subscribers can simply click-to-buy using carrier billing, placing the charge on their Entel phone bill, for instant access to their favorite games, music, movies and more.

“Launching carrier billing in Google Play through the Bango Platform enhances our offering, providing a safe, easy to use payment method so our customers can enjoy the very best content on offer in the world’s biggest app store,” Matías del Campo, who is the market people manager at Entel Chile, said in the press release.

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CleverTap Enables Marketers to Optimize Customer Engagement with the Most Advanced Automated Segmentation Suite

The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.

Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their users’ behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. CleverTap’s automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data, and is finally able to present interesting segments of users to marketers.

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clevertap

BICS selects Netcracker’s OSS solution to optimise its network capabilities

Belgacom International Carrier Services (BICS) has selected Netcracker’s service, network and infrastructure solution.

The OSS platform covers various different network and service management technologies in a single system, enabling BICS to optimise its fulfilment and provisioning capabilities for its digital offerings.

“We chose Netcracker’s OSS because of its proven ability to help service providers like us implement the operational capabilities we need in order to meet our customers’ increasingly complex demands,” said Johan Wouters, senior vice president of operations and customer services at BICS. “Netcracker’s strong out-of-the-box capabilities also enabled us to make critical improvements quickly, helping us achieve short-term objectives without losing sight of long-term goals.”

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Scandinavian Airlines Brings on Neustar® to Measure Marketing’s Impact on Key Business Drivers

Neustar®, Inc., a trusted, neutral provider of real-time information services, today announced that Scandinavian Airlines, has selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive greater impact of its marketing activities and to pinpoint more efficient marketing investments. As an authoritative, neutral provider connecting analytics to business growth, Neustar MarketShare® will provide Scandinavian Airlines with the data-driven insights to guide day-to-day marketing planning and buying decisions.

Scandinavian Airlines selected Neustar for its industry-leading Marketing Mix Modeling (MMM) approach as it allows the airline to examine key sales channels and essential regions to determine the optimal mix for driving bookings and other business outcomes. In addition, to give Scandinavian Airlines a holistic view across their media activities, Neustar MarketShare models will capture various impact drivers – media, non-media and exogenous (e.g. economy, competition, seasonality, etc.) – to help the airline run scenarios to measure and forecast the impact of changes in any of the drivers.

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Gemalto face recognition does well at DHS ‘biometric rally’ 

Gemalto has written in a statement that it “excelled” at the 2018 biometrics rally, sponsored by the US Department of Homeland Security’s (DHS) Science and Technology Directorate (S&T) in conjunction with the National Institute of Standards and Technology (NIST).

Twelve companies were chosen out of a pool of applicants to showcase their facial recognition technology to address the growing challenge of traveler identification and automated border control. Each company also had to meet several listed requirements such as time restraints, unmanned operation, and limited physical footprint.

They were also evaluated in three categories: efficiency, satisfaction, and effectiveness. The 2018 rally was done at the Maryland Test Facility (MdTF) which provides a controlled environment for laboratory evaluation and operational scenario-based testing of various biometric entry and exit concepts of operation under simulated airport conditions.

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