MEFTV met Chia Brewin, Director of Customer development at Trunomi during MWC 2018, who spoke about unlocking the power of customer data using consent and data rights management.

“It’s been a long journey with GDPR in terms of awareness and preparedness.. then suddenly January 1, businesses took it very seriously and are looking to implement solutions – and that’s also driven by the consumer; there has been a lot of media hype around GDPR and the new rights that it gives the individual and we’ve seen evidence that individuals will be looking to exercise those rights and make subject access requests and hold companies that are processing their data to a higher standard, and ultimately take back the ownership that is theirs. ”

“You see some businesses who are just looking to comply to the bare minimum, letter of the law, and there are others that are embracing GDPR and e-privacy directive as a strategy, to be able to engage the customer and put them first, not just the relationship, but the actual individual, and do what’s best for them around their data.. and from that they’re thinking they’ll see advantages not only from customer loyalty, but also revenue…

Watch the full video below.

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