Streaming music is taking over the world. But not in developing markets, where data is pricey and handsets are basic. As a result, piracy reigns. Here, Thabiet Allie explains why he built a legal alternative: TurnUp Music…

Piracy is annihilating Africa’s vibrant music scene, as it has the rest of the world. But whereas mature market users are learning to embrace services like Spotify and Deezer, Africa needs a different kind of remedy.

Startup TurnUp Music thinks it has one. It teamed up with WeChat to build a music download service that offers free data, ad funding and easy payment options like carrier billing. It also changes the dynamics of music publishing with a self-serve platform through which unsigned artists can find an audience.

Thabiet Allie, CEO of TurnUp Music talked to MEF about the company’s mission at the recent Africa.com expo.

MEF Connects Digital – The Future of Digital Entertainment in Africa

Africa has been at the core of driving disruptive business models in digital entertainment. With the ascent of live video streaming, social media and the rise of hybrid & pay TV models, the African entertainment ecosystem is driving exciting new business models across the Continent.

Join leading influencers to gain key insights into the fast paced African Digital Entertainment Markets on our MEF Connects Digital panel, 15th February 4pm GMT. Register now

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