MEFTV spoke with Daniele Mensi, CEO & VP Growth for MEF Member and Future of Messaging Programme participant Ubiquity, during the recent Messaging & SMS World in London.

Here he outlines how A2P SMS is moving from a customer to user-centric vision, and discusses how players like Ubiquity should drive change for enterprises and SMEs to be confident in being more multi-channel driven, as consumer demand will continue to grow in the coming years.

“The opportunity is very simple” says Mensi “to explain to enterprises how we can be helpful to mask the complexity – which is increasing towards new channels, new apps, new technologies – so enterprises don’t know where to start because they are focus on fixing day-to-day issues: customer, cost, growth… they have to focus on the customer, we focus on the channels… we deliver value by connecting any preferred channel (by the consumers) to their business.”

Watch the full interview below.