Messaging specialist iTouch has introduced its own unique messaging platform called MEMS. The idea? To give mobile users a rich media platform that doesn’t demand a smartphone and a data bundle…

How can an African insurance company be sure a new customer has seen and read its policy? The post can be unreliable. Email is hardly ubiquitous. Perhaps the answer is mobile.

iTouch thinks so. The Cape Town based company has launched its own messaging platform called MEMS. The solution can support rich media, provide read receipts and more. Yet it runs on the SMS bearer, so it’s accessible to even basic feature phones.

Waheed Adam, executive chairman of iTouch, talked to MEF about MEMS at last month’s Africa.com expo.