After a period of uncertainly, the South African A2P market now offers stable pricing and a level playing field for aggregators, says Pieter Streicher, MD of BulkSMS.com.

He told MEF how the market is flourishing as a result.

Social media and messaging apps are hugely popular in South Africa. In fact, the country gave the world one of its first, when Mxit hit the big time. One of the reasons these apps have exploded is two factor authentication. Users can register with a text and, in so doing, there phone becomes the proof of their identity.

“Apps like WhatsApp and WeChat are completely dependent on SMS for their set up”, says Pieter Streicher, MD of BulkSMS.com. In an exclusive interview with MEF, he outlines why app makers have been key to the growth of A2P messaging in South Africa.

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