In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter.
What does appScatter do?
appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide.
The platform offers unrivalled audience reach, efficient app management and centralised reporting. By distributing apps across the best app stores globally, brands, agencies and developers use appScatter to more effectively manage app portfolios and dramatically increase revenue.
When did you launch and what growth have you seen?
appScatter’s technology has been in development since the company started in 2013. In September 2017, appScatter successfully floated on the AIM market of the London Stock Exchange and the platform publicly launched in November 2017.
As we’ve only really just launched, it’s a little too early to discuss growth.
We’re very happy with the reception we’ve had so far though.
What are your main goals?
We’re really excited about becoming the gateway to alternative app stores for developers, agencies and brands.
We see the opportunity for these groups to expand reach, compete in less competitive markets and provide a global app monitoring tool as massively valuable to app owners.
We’re also looking forward to announcing our partnerships, as these will really accelerate our growth and open up the platform to a far wider audience.
Where do you see yourselves in three years’ time?
I see appScatter providing an invaluable service to millions of app owners and developers around the world. Being active in the alternative app store market will be seen as an essential element of user acquisition and app revenue growth.
The platform will have evolved far beyond app distribution, monitoring and management. What it will do by late 2020, I couldn’t say!
What aspect of mobile is most exciting to you right now?
The fragmentation of the app store market. The duopoly of Apple and Google isn’t going away, but there are more alternatives than ever before.
For the many markets outside of Europe and North America, alternative app stores are already very popular and it’s exciting to introduce their potential to a wider audience.
What’s the most critical issue that will hit mobile within the next 12 months?
Beyond appScatter’s immediate solution, we’re seeing the role of the app changing: from simple tool that offers a better mobile experience, to the linchpin of every part of our lives.
Whether that’s relying on them to tell us to take an umbrella to work, to having them control the amount of energy our homes consume when no-one’s in. We’re at an extremely important point in history and apps will play an increasingly important role in everyday life in the next year.
Apart from your own, which mobile companies are the ones to watch in the year ahead?
Amazon. Not a traditional mobile company you might think of, but they have innovation, agility and entrepreneurialism throughout their business that makes me think they’ll be a force to be reckoned with across all aspects of mobile.
appScatter Whitepaper: Going global with your app
Realising the rewards of alternative app stores takes time and effort – especially if you’re planning on uploading to multiple stores simultaneously. What are the steps you need to take to your apps truly global?
Download appScatter’s whitepaper covering the key steps including:
- Step by step guide to app registration across multiple app stores
- How to build your app business by improving sales, reviews and rankings
- Finding the best stores according to app category, device, platform and geographic targeting