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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Deutsche Telekom launches revolutionary virtual reality game that aids dementia research

Deutsche Telekom’s ‘Sea Hero Quest’ VR aims to harness the power of VR gameplay to advance dementia research. The project was initiated and led by Deutsche Telekom, in partnership with University College London, the University of East Anglia and Alzheimer’s Research. The game itself was developed jointly with independent game designers, Glitchers.

“Building on the success of the mobile game Sea Hero Quest which collected the data of almost 3 million players, we are very proud to continue to push the boundaries of traditional medical research, working alongside our trusted partners and leveraging our expertise in this area.” commented Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom.

Sea Hero Quest VR presents scientists with the opportunity for cross validation of the data collected by Sea Hero Quest mobile. They hope to build on the rich data set collected by the mobile game by using the latest in virtual reality technologies to gain greater insight into human spatial navigation behaviours.

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Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush

Mobile advertiser Airpush and app piracy specialists Tapcore have announced a merger aimed at helping mobile developers regain control of their app businesses. Together, the two companies plan to pool resources, technology and industry experience to create an entirely new solution for mobile developers and premium advertisers.

“I’m extremely proud of what our team has been able to create, and the potential our technology has to truly create a shift in the industry when it comes to anti-piracy and ad fraud,” said Stefans Keiss, CEO and Founder of Tapcore. “Joining forces with Airpush gives us the reach and platform to truly extend our solution to the masses.”

Both companies will remain independent and continue to serve their respective clients, but will combine technology, teams and infrastructure to strengthen the overall effort. The Tapcore and Airpush SDKs will be integrated to provide one, cohesive solution for developers to track, analyze and monetize their users.

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Unicef and Zenvia unite for national project to combat school exclusion

In Brazil, more than 2.8 million children and adolescents between 4 and 17 years old are out of school, according to the National Household Sample Survey (Pnad), conducted in 2015. Of the total, 53% are girls and boys living In households with per capita income of up to half a minimum wage.

To guarantee the right to education of every child and teenager, Unicef has launched the free platform Busca Ativa Escolar, which has the SMS technology of Zenvia as a tool to identify school exclusion and notify the authorities.

“This is the fastest way to get the message to the final recipient. It’s an easy-to-use technology and does not depend on the data or connection packet, making the work of community agents more agile and efficient,” explains Fabio Matias , Director of Corporate Business at Zenvia. Unicef expects the Active School Search platform to be deployed in at least 500 municipalities by December 31

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Route Mobile continues global growth with entry into Americas

Route Mobile Limited, a global communication service provider today announced its foray in America. The newly inaugurated office at Virginia will cater to businesses across the continents. This move is aimed at increasing Route Mobile’s global footprint and strengthen its position in the international markets.

Mr. Rajdip Gupta, Global CEO & Co-Founder, Route Mobile Limited said, “We are very excited with the opening of our new American office. It is a promising start towards our aim to strengthen and expand Route Mobile’s global presence in the mobile communication business. We have over a decade of experience in the industry and we are confident that our customised service offerings will prove beneficial to our clients across the Americas.”

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Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

A new local search service is integrated into the dialler on new Samsung devices, with a service provided by Hiya that gives users with “Business Profiles” service information on local businesses right inside their phone dialler.

“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

The technology also allows end users to screen incoming calls from businesses, reducing problems arising from spam and robocalls.

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