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  • Bango,, iTouch, Microsoft, MTS, Orange, Oi, PREISKEL & CO, Telefonica and TIMWE join MEF global and regional boards

  • Andrew Bud of iProov re-elected as Global Chair with James Lasbrey of Telefónica as Global Vice Chair

  • Darren Foulds of Barclays and Adia Sowho of Etisalat Nigeria re-elected to spearhead EMEA Chapter

  • Boards to drive MEF’s programmes, accelerating Consumer Trust, Enterprise Messaging and Growth Market Opportunities

MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week.

19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.

Andrew Bud, CEO and founder of iProov and James Lasbrey, Global Business Leader, Wholesale SMS at Telefónica were re-elected as Global Chair and Vice-Chair respectively.  Darren Foulds Managing Director, Mobile Payments at Barclays and Adia Sowho, Director, Digital Business at Etisalat Nigeria were re-elected as Chair and Vice-Chair of MEF’s EMEA chapter.

The new boards will champion MEF’s remit to advance cross-sector collaboration to accelerate growth of a sustainable mobile ecosystem that drives inclusion and trusted services for consumers.  Specifically, the Directors will engage with the vertical sectors and emerging technologies that are leveraging the mobile platform. Building blocks for growth include MEF’s key initiatives around Consumer Trust, Enterprise Messaging and Growth Markets.

Newly elected board members are:

MEF Global Board

  • Andrew Bud – Founder and CEO, iProov, Global Chairman
  • James Lasbrey – Global Business Leader, Wholesale SMS, Telefónica, Global Vice-Chairman
  • Ray Anderson – CEO, Bango
  • Filipe Roup Rosa – Business Development Director, Boku
  • Rob Malcolm – VP Marketing & Online Sales, CLX Communications
  • Julian Ranger – Exec Chairman & Founder,
  • Suhail Bhat – Group Director, Entertainment, Digital and Financial Services, Ooredoo

Joining appointed board directors:

  • Darren Foulds – Managing Director, Mobile Payments, Barclays Bank
  • Mark Harding – MEF Finance Director
  • Rimma Perelmuter – CEO, MEF
  • Sissel Henriette Larsen – Director, Head of Music Partnerships, Telenor


  • Darren Foulds – Managing Director, Mobile Payments, Barclays Bank, EMEA Chair
  • Adia Sowho – Director, Digital Business, Etisalat Nigeria, EMEA Vice Chair
  • James McNab – Managing Director Africa and Executive Director, Basebone Group
  • Waheed Adam – Executive Chairman of ITouch
  • Grahame Riddell – Global Director Carrier Billing, Universal Windows Store, Microsoft
  • Dario Betti – Director of Products and Services, MTS
  • Emanuele De Leonardis – Deputy VP, Data Strategy & Governance, Orange
  • Danny Preiskel – Co-Founder, PREISKEL & CO LLP

Joining incumbent directors:

  • Mark Stannard – Vice President – Business Development & GM EMEA, Boku
  • Antos Stella – CEO, Content Connect Africa
  • Roseline Ilori – CEO, Mtech Communications
  • Tim Houlihan – Commercial Lead A2P Messaging, Telefónica

MEF LatAm Board

  • Julio Barrientos – Senior Program Manager, Payments, Universal Windows Store, Microsoft
  • Roberto Guenzburger – Mobility Products and Content Director, Oi
  • Fernando Luciano – Digital Services and Innovation Director, Telefónica Vivo
  • Fabiana Smolka – Head of B2C Services, TIMWE

Joining incumbent directors:

  • Rafael Pellon – Partner, FAS Advogados
  • Yuri Fiaschi – LATAM Sales Director, Infobip
  • Warren Platt – CEO & Founder, Mobile Life
  • Ricardo Souza – Business Director LATAM, Movile
  • Brian Mullen – VP Business Development, Twilio

Rimma Perelmuter, MEF CEO said: “Mobile is the primary point of consumer engagement for an increasingly diverse range of content and services across all verticals and emerging technologies.  It’s MEF’s role to facilitate cross-stakeholder collaboration and help members to navigate market complexity in order to accelerate new business opportunities.

We warmly welcome a diverse and talented group of board directors committed to advancing MEF’s mandate to grow a sustainable mobile ecosystem.”