In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, MD Cyrille Thivat introduces Telecoming.
What does your company do?
Telecoming is a company specialising in mobile entertainment: from content to billing and of course, promotion. We have 3 main business areas: mobile content, mobile billing and mobile advertising.
We develop mobile and web portals with the best premium content such as gaming, movies, music… etc. We have a team of expert traders on Google, Social Media and programmatic, working daily to optimize our digital campaigns. Finally, we are specialists in mobile billing since 2008 so we work closely with operators to innovate on new payment models to provide an excellent user experience.
When did Telecoming launch and what growth have you seen?
We started our activity in 2008 and we are still growing. Today we are more than 100 professionals, with turnover expected to surpass 50M€ this year and we are currently offering our services worldwide. In 2016, the London Stock Exchange recognized Telecoming as one of the 1000 companies to inspire Europe. We are really proud of it.
What are your main goals?
To strengthen our international growth is our main goal for 2017. We will expand our activity across Africa, a fast growing region, trusting in carrier billing as the safest and frictionless for the end user.
Where do you see yourselves in three years’ time?
We are working hard on programmatic by developing our own (super) DSP. In the next few years we will become a big player in mobile advertising industry.
What aspect of mobile is most exciting to you right now?
The fact that we are living in the mobile era is really exciting for any professional of the industry. At Telecoming we look to the future with optimism, as regulation will boost mobile payments in the next years. The new DSP2 offers new opportunities in the “physical” world. We are already collaborating with the mobile carriers on new projects like Ticketing and Travel. They rely on our experience in mobile billing to lead such innovative solutions and turn them into success cases.
What’s the most critical issue that will hit mobile within the next 12 months?
Mobile Ad Fraud in Programmatic. The wide open network that allows any kind of publisher and advertiser to operate in the programmatic field, also easily offers the opportunity to bad players to enter the game and severely damage the quality of the mobile ad ecosystem. This is a big concern for the industry that is working hard to overcome this critical issue.
Apart from your own, which mobile companies are the ones to watch in the year ahead?
Concerning content, we must follow trendsetters that have reinvented the industry: Netflix or Spotify. Related to billing, players such as PAYTM, operating since 2010 and constantly growing, are offering wallets and mobile solutions that I’m sure will hit the market on the next years. And finally, in mobile advertising we all must pay attention to players like Ubermedia o Teads, which has a great proposal on video ads.
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