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Last night, MEF announced the 2016 winners of its 13th annual Meffys international awards which measure commercial success and recognise innovation across the mobile ecosystem. 

Entries from 30 countries were received across the nine award categories with outstanding examples of emerging technologies, apps, products and services in mobile across all sectors. Selected by an independent judging panel of 50+ international journalists, analysts & industry experts, the winners included enterprises, telcos, technology & service providers and start-ups showcasing the ever-evolving diversity of the mobile ecosystem.

Supported by BiP and Mozilla and hosted by tech futurist Shivvy Jervis, the 2016 Meffys featured fireside chats with the winners to illuminate their learnings and different use cases for the mobile platform. Bango, Deutsche Telekom, Kasisto, Opera, Orange, Turkcell and VTREE all picked up Innovation Awards whilst Hiya and OpenMarket with Virgin Trains picked up MEF’s inaugural Global Initiative Awards.

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The Meffys featured an interactive demo zone with finalists highlighting advances in IOT, mHealth, engagement and other categories and marked the finale of MEF London Week, which assembled members and delegates from around the world for a a focused programme to advance MEF’s flagship initiatives on Messaging and Consumer Trust. 

Rimma Perelmuter, CEO at MEF said: “As ever, this year’s Meffys saw a fantastic breadth and diversity of entries. Representing best of breed innovation from 30+ countries, I was most impressed to see the collaborations between traditional players and innovators and the clear focus on using mobile to solve real-world problems.

The ultimate winners stood out for their effectiveness and impact on the mobile ecosystem in 2016. We were delighted to showcase the finalists in the interactive demo zone and hear the winners share some fascinating insights about their winning products and services live on stage. Congratulations to all of the 2016 winners and thank you to our outstanding judges, sponsors, media partners and everyone that entered this year’s awards.” 

Meffys 2016 winners in full:



  • Content – Orange for TV clipping

  • Engagement – Bango for Bango Boost

  • FinTech – Kasisto for KAI


  • mHealth – Deutsche Telekom for Sea Hero Quest

  • Mobile First Markets – Opera for Opera Max – Africa

  • Social Impact – Turkcell for My Dream Companion


  • Consumer Trust – Hiya for Hiya: Caller ID and Block

  • Mobile Messaging – OpenMarket for Virgin Trains – Project Surge