The wait is over! The results are in from the independent international judging panel and with record entries from across 30 countries we’re delighted to unveil the finalists of the 13th annual Meffys.

This year’s nine award categories recognise the innovations and achievements of the companies helping drive innovation and advance consumer adoption in the mobile ecosystem.  From IoT, mHealth & Fintech to outstanding technology & uses cases for engagement, mobile-first markets and social impact as well as excellence in MEF’s initiative-focussed fields, content, mobile messaging and consumer trust the Meffys celebrate the companies enabling an ever-expanding ecosystem.



  • 17_Connected2Anyline for Anyline
  • RFMOD for BeanIoT
  • See.Sense for See.Sense ICON
  • Smarter Applications for Smarter


  • 14_fintech2Cuvva for Cuvva
  • iProov for iProov Verifier
  • Kasisto, Inc. for KAI
  • Mahindra Comviva for Airtel Money “Tap Tap” Tanzania
  • Sage for Pegg


  • 4_health2babylon for babylon
  • Blue Maestro for Pacif-i
  • Cupris Ltd for Cupris Health
  • MediaCom for Sea Hero Quest
  • Smart Communications for SHINE OS+


  • 15_inno_growth2Bango for Direct Carrier Billing in India
  • Indus OS for Indus OS
  • MUV for Netshoes
  • Opera for Opera Max – Africa
  • Türk Telekom International for 4G Roaming Deployment


  • 9_moneng2Axis Bank Ltd for Augmented Reality in Axis mobile
  • Bango for Bango Boost
  • MediaCom for Sea Hero Quest
  • Mobile Commerce & Other Media Ltd for MCOM Payout Service
  • Mobileum for Mobileum Travel Analytics
  • OpenMarket for Virgin Trains – Project Surge
  • Yieldify for Yieldify – Mobile First Marketing Technology


  • 11_social2Conceptu Protótipos & Sistemas for PLP 2.0 – A Tool to Fight Domestic Violence
  • Human Network International (HNI) for 321 Service
  • Indus OS for Indus OS
  • Turkcell for My Dream Companion
  • WeFarm for WeFarm


  • 12_inno_app2FS for TIM Kids Criar
  • Isobar for Nivea Sing Along
  • Mahindra Comviva for Mooditt Digital Store
  • Orange for TV Clipping
  • RELAYTO for Interactive Customer-facing Documents



  • Mobile_MessagingCLX Communications / Symsoft for Continuous Firewall Security Service
  • Infinite Convergence for NetSfere
  • Mahindra Comviva for Ngage Messaging Platform
  • OpenMarket for Virgin Trains – Project Surge
  • OPTIWEB for Glo Twitter Voice
  • SAP Mobile Services for SAP Authentication 365
  • Telefonica | Vivo for Vivo TU Go
  • Turkcell for BiP ‘Discover’


  • 2_con_trust2AdaptiveMobile for AdaptiveMobile Network Protection Platform
  • for
  • Hiya for Hiya: Caller ID and Block
  • iProov for iProov Verifier
  • Meeco for Meeco – The API-of-Me
  • Yoti for Yoti

MEF CEO Rimma Perelmuter said: “This year’s finalists showcase innovation across different sectors and recognise effectiveness in Consumer Trust and Messaging.

The Meffys provides a unique global insight into the mobile trends changing consumer behaviours and evolving the mobile landscape. The diversity of the finalists throws into sharp focus just how valuable and varied the mobile experience has become.

Congratulations to the finalists and thank you to all the Meffys 2016 entrants and the dedicated judging panel for their time and commitment that has resulted in a fantastic line-up.”

Meffys 2016 supported by Mozilla & BiP is part of MEF London Week (29th November – 1st December) which includes Messaging & SMS World and MEF’s European Consumer Trust Summit.

The winners will be announced at a networking reception and features an innovation showcase – your chance to meet the finalists as well as live on-stage interviews with the winners hosted by Shivvy Jervis.

Book your place now.

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