Every week, MEF Minute find the latest industry stats and reports from across the global mobile industry.
Here we present a round up of all the reports and sources from throughout the month by sector.
Devices, accessories, wearables
- 334.9 million smartphones shipped in Q1 – New data from IDC says shipments of 334.9 million in 1Q2016 were barely any different from then previous quarter (334.3 million units in 1Q15).
- iPhone quarterly sales down ten per cent – Apple posted its first-ever drop in iPhone shipments in its latest financials. It shipped 51 million iPhones in Q1, down 16 per cent from the 61 million it shipped a year ago.
- 84.1 per cent of smartphones sold in Q1 were Android – Worldwide smartphone sales were up year-over-year for the first quarter of 2016,. Gartner says Android accounts for 84.1 per cent of sales, with iOS at 14.8 percent.
- Sales of aftermarket mobile accessories will top $110 billion in 2021 – The market for Bluetooth headsets, screen protectors, protective cases and chargers will deliver a market worth $110 billion in five years’ time, says ABI Research.
- 168 million square meters of screens in 2016 – The ‘coverage area’ of large thin-film transistor (TFT) liquid crystal display (LCD) will grow five per cent this year to reach 168 million square meters, according to IHS.
- 78 per cent of the world’s population have smartphones – Deloitte found that users check their phones 40 times a day, and that almost all mobile consumers check their phones within three hours of waking up.
- UK wearable market will surpass £1 billion this year – CCS Insight estimates that by the end of 2016 there will be about 10 million wearable devices in use in the UK – and the total will triple to almost 33 million units by 2020.
Mobile payments and commerce
- Miura has shipped one million mPOS readers – Square, iZettle and Payleven are the big brand names in the mPOS space, but they don’t actually make the card readers. Miura Systems does. It’s now shipped 1m devices.
- US in-store mobile payment volume will reach $75 billion this year – Business Insider reckons the US in-store market will hit $75 billion this year. Between 2015-2020, it projects payment volumes to rise by a CAGR of 80 per cent.
- One in five in-person Visa Europe card payments are now contactless – Europeans made three billion ‘tap to pay’ payments in the last 12 months, according to new research from Visa Europe.
- Seven in ten Brits now use mobile banking services – Juniper Research says 70 per cent of UK citizens now do mobile banking and 98 per cent of them are “very” or “quite” happy with the service they are receiving.
- 24 per cent of UK adults have made an in-store mobile payment – A study by the the Prepaid International Forum (PIF) says nearly a quarter of Brits have paid in a shop using their phones, and that 12 per cent do so on a regular basis.
- Mobile POS market on course for $29 billion by 2020 – Technavio says revenue generated from card reader shipments, transaction fees and other monthly fees charged by vendors could generate $29 billion in four years.
- Pakistani mobile banking transactions up five per cent – Stats released by State Bank of Pakistan said consumers made Rs 25.9 billion worth of mobile banking transactions in Q1.
- Mobile-for-enterprise market to gross $19.4 billion by 2021 – Soaring demand for mobile services in the workplace will cause the industry to grow 5x. Research and Markets says the market is worth $4.56 billion now, but will hit $19.4 billion by 2021.
- A2P SMS Market set transmit two trillion messages by 2017 – Application to person messaging is on the up – the market could be worth $78m by 2022. Credence Research estimates the market will expand at a CAGR of 4.9 per cent over the next six years.
- Mobile email surges for brand-to-consumer comms – email comprised 23 per cent of ‘journey interactions’ last year, up 270 per cent year-over-year. The findings comes from Kitewheel’s “State of the Consumer Journey 2016” Report.
Advertising and marketing
- UK digital advertising market is more than double the size of Germany’s – The UK market is worth more than that of Germany and France combined according to the AdEx Benchmark report by IHS and IAB Europe.
- Mobile marketing sector set for 4x growth in five years – A study by MarketsandMarkets says marketers will spend $98.85 billion on smartphone campaigns by 2021. This year’s total will be around $29 billion.
UI and consumer behaviour
- Americans used 9.6 trillion megabytes of mobile data in 2015 – New stats from the CTIA reveal that Americans used 9.6 trillion megabytes of mobile data in 2015, compared with 3.2 trillion MB in 2013.
- Seven in ten Americans have used a sharing economy service -Services like Lyft, Uber and AirBnB have entered the mainstream in the US. Pew Research Center found that 72 per cent of American adults have used at least one of 11 services.
- 85 percent of Facebook video is watched with the sound off – Facebook is believed to be hosting eight billion views per day on its video platform, but most viewers are watching in silence, found Digiday.
- Over 40s have lost trust in digital companies – Optimal found that 63.9 per cent of 45 to 59 year old Americans and 62.4 per cent of over 60s ‘don’t trust any entity to protect my personal information.”
- One in five queries on Android devices are voice searches – Google CEO Sundar Pichai said 20 per cent of Android searches in the US are done by voice UI.
- Half of US teens admit they are ‘addicted’ to their phones – Common Sense Media says 50 per cent of teens “feel addicted” to mobile devices, and 59 per cent of their parents agree with them. Over one-third of families argue about the issue daily.
- Alibaba has 410 million active mobile users – China’s e-commerce giant Alibaba added 17m new mobile users in the last quarter. That brings its total mobile audience to 410m.
- Mexican mobile market will be worth $15.8 billion by 2020 – Five per cent year on year growth will make Mexico the fastest-growing mobile market in Latin America. Pyramid Research says Mexico is already second only to Brazil in the region.
- Half of Chinese smartphone owners buy their devices online – ABI Research says more than 50 per cent of respondents in China report purchase mobile phones online, compared to 356 per cent of US consumers.