Nigeria continues to exemplify how rapidly growing economies are embracing mobile to empower consumers. MEF’s recent Global Consumer Survey showed just how Nigerian consumers see their device as an essential part of everyday life with engagement levels with mobile services and content having grown by 50 per cent year-on-year for example.
Last week MEF CEO, Rimma Perelmuter, chaired a conference session at the Mobile West Africa in Lagos. Titled Empowering, Streamlining and Enriching the Mobile Consumer’s Experience, the session put data transparency, the growth of mobile content including entertainment, video and music and app store carrier billing under the spotlight.
At the event MEF also hosted its second MEF Connects Nigeria supported by MEF members Huawei, Bango, Mtech and Content Connect Nigeria which gave international and local members and delegates the chance to participate in essential networking.
Were you there? Check out this selection of photographs from the event and keep an eye out on MEF Minute for more African posts and content.