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Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where  members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India.

One of the highlights was an engaging debate on the insider strategies of global giants operating in emerging markets.

Here MEFTV speaks with two of the panellists, Chinese internet giant Baidu and communications platform LINE to hear their thoughts on the day’s discussions and gain insights into their strategies for providing services to diverse and challenging mobile first markets.

Baidu – Josh Fenn, Senior Marketing Manager


LINE India – Abhijit Mishra, Head of Business Development & Social Media



mefgf bannerRegistration is now open for the third annual MEF Global Forum 2015 in San Francisco on 12 and 13th November, Supported by AVG and Mozilla, where MEF Members and the international mobile ecosystem gather to explore how mobile is empowering consumers and what businesses need to do to ready themselves for the next billion users. MEF Members and non-members should register now to guarantee early-bird rates.