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MEF has unveiled the winners of its 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem.  The awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda.

Categories such as Mobile Education, mHealth, and Big Data – new for 2014 – illustrate the diversity of the mobile landscape as it continues to expand across new vertical sectors in both growth and established markets.

Rimma Perelmuter, CEO at MEF said: “Every year the Meffys capture the dynamism of the mobile ecosystem. The award winners providing a unique window on how the industry is constantly evolving to provide an enhanced consumer experience and drive monetisation.  The Meffys also demonstrate the power of the mobile ecosystem to transform growth economies and drive social inclusion whilst also enabling more traditional verticals such as education, health and publishing to innovate and disrupt traditional business models.

Congratulations to all of the 2014 winners and thank you to all of the judges, sponsors and media partners.”

mef_0309The Winners for the 11th Annual Meffys Awards


The Big Data Award

Alpine Data Labs for Alpine Chorus

The Consumer Trust Award

The Wireless Registry for Take Control of Your Wireless Identity

The Mobile Education Award

mef_9880Wikimedia Foundation for Wikipedia Zero

The mHealthAward

Eko Devices for Eko Devices

The Life Tools Award

SwiftKey for SwiftKey Keyboard

The Mobile Money Award

Smart e-Money, Incorporated for Mobile Cash Transfer Program

mef_0477The Mobile Service Award

Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money

The Monetization & Engagement Award

Pollen for Pollen VC

The Social and Entertainment App Award

Bitstrips for Bitstrips

The Social Responsibility & Development Award

mef_9712Wikimedia Foundation for Wikipedia Zero

The Innovative App Award

Blippar for Blippar

The Innovation in a Growth Market Award

GoMetro for GoMetro Mobile Website

The Innovation in Technology Award

Qualcomm Technologies, Inc. for Qualcomm® Vuforia™ Smart Terrain™


The Meffys, supported by Barclays, Docusign, Mahindra Comviva, Mozilla and Terra Networks,were held on the final day of MEF Global Forum 2014, the second annual conference which gathered 300+ global mobile leaders, innovators and executives across a wide array of verticals to connect and do business cross-borders.

Judged by an independent panel of 40 journalists, academics, analysts and VCs from around the world, this year’s Meffys received a record 250 entries from over 30 countries. Stay tuned to the MEF Minute for more photos and videos from the show in the coming weeks.

Congratulations to all the finalists and winners!