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Meffys_logo_280x190MEF today revealed the finalists for the 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem.

The awards this year attracted over 250 entries from 30 countries across the 13 award categories, which includes new categories for mHealth, Mobile Education and Big Data. They are judged by an independent panel of 40 journalists, academics, analysts and VCs from around the globe.

The 2014 winners will be unveiled in San Francisco on 19th November at a glittering gala dinner as part of MEF’s annual conference, MEF Global Forum 2014 which takes place at The Westin San Francisco Market Street on 17th to the 19th November.

Congratulations to all the finalists, see you in San Francisco!

Meffys 2014 Finalists


Meffys Awards 2012 021Big Data

  • Alpine Data Labs for Alpine Chorus: Unleashing the Power of Team-Based Data Science
  • App Annie for Advertising Analytics and App Store Optimization (ASO) tools.
  • AppsFlyer for AppsFlyer
  • deltaDNA for deltaDNA – The power of personalization
  • SiSense for SiSense 5.0 Analyzes a Billion Records Instantly on Any Mobile Device

Consumer Trust

  • AgeCheq for AgeCheq Child App Privacy Ecosystem
  • Bluebox Security for Bluebox Security
  • F-Secure for F-Secure Freedome
  • One97 Communications Ltd. for Paytm App
  • The Wireless Registry for Take Control of Your Wireless Identity


  • EDUMOBI for EDUMOBI – Mobile Learning Network
  • for
  • Mutual Mobile for Yuby
  • Pearson Education for iLit
  • Wikimedia Foundation for Wikipedia Zero


  • Buddy Enterprises Limited for Buddy App
  • Eko Devices for Eko Devices
  • Essence for Care@Home™
  • MediSafe for MediSafe Medication Management Platform
  • VoiceItt for TalkItt: This Is My Voice

Meffys Awards 2012 029Life Tools

  • DocuSign Inc. for DocuSign
  • EasilyDo for EasilyDo
  • Fueled for Happify – The Happiness App
  • Microsoft Mobile for Video Tuner
  • SwiftKey for SwiftKey Keyboard

Mobile Money

  • Bango for The Bango Payments Platform
  • Barclays for Barclays Mobile Banking
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money
  • Personal Capital for Personal Capital
  • Smart e-Money, Incorporated for Mobile Cash Transfer Program

meffysMobile Service

  • ATIV Software for EventPilot – Mobile conference app to create sustainable paperless meetings
  • BBG for VOA News
  • iRestaurante for iRestaurante
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquityR Money
  • ONDiGO for ONDiGO – Mobile CRM

Monetization & Engagement

  • Carnival for Carnival Mobile Marketing Suite
  • deltaDNA for deltaDNA – The power of personalization
  • Locatrix Communications for Game of Phones
  • Mblox for StarStar Services
  • Pollen for Pollen VC

Meffys Awards 2012 099Social & Entertainment

  • Bitstrips for Bitstrips
  • EA/PopCap for Plants vs. Zombies 2
  • Locatrix Communications for Game of Phones
  • Movile internet móvel s.a for PlayKids
  • NaturalMotion for Clumsy Ninja

Social Responsibility

  • GoMetro for GoMetro USSD service
  • Kurbo Health for Kurbo Health
  • mHealth Tanzania Public Private Partnership (CDC Foundation) for Healthy Baby, Healthy Pregnancy Text Messaging Service
  • VOTO Mobile for Creating Equal Opportunity Through Voice
  • Wikimedia Foundation for Wikipedia Zero

Meffys_2011_319Innovative App

  • Blippar for Blippar
  • Ensygnia for Ensygnia Onescan
  • Harris+Hoole for Transforming the customer experience through the Harris+Hoole app
  • Plastic Mobile for Neighbourhood Navigator
  • Shazam Entertainment for Auto Shazam

Innovation in a Growth Market

  • GoMetro for GoMetro Mobile Website
  • Intigral for Dawri Plus
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva’s mobiquity Money
  • Mobilium Global Ltd for Smart Health Africa
  • NearBytes for SndKey

TECH4216-2921218010-OInnovation in Technology

  • Blippar for Blippar app on Google Glass
  • Drawbridge, Inc for Drawbridge Cross-Device Advertising Technology
  • ItsOn Inc. for ItsOn Smart Services Platform™
  • Qualcomm Technologies, Inc. for Qualcomm® Vuforia™ Smart Terrain™
  • The Wireless Registry for DNS for the Internet of Things

For more information on MEF Global Forum 2014 or to purchase tickets or corporate branded tables for Meffys Gala Dinner 2014 please visit