Tablet shoppers are most active from 9:00 PM until midnight with 40 per cent of tablet owners making purchases as they wind down from work. That’s according to the latest analysis from the affiliate marketing network, Tradedoubler in its report, Mobile Shopping Research (the rise of the omniconsumer). And it seems consumers are happy to multi-task whilst watching TV with 71 per cent of tablet users and 59 per cent of mobile users using their evening down time to buy things via the mobile channel. See the infographic below for further consumer insights in to the growing mobile shopping habit.
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