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Finalists and host announced for 10th Annual Meffys Celebration

By October 15, 2013MEF Global Forum, Meffys

meffys1MEF today revealed the shortlist for the upcoming 10th annual Meffys awards, being held in Silicon Valley as part of the inaugural MEF Global Forum 2013 conference on the 14th and 15th November.

After a grueling judging marathon (Meffys entrants are shortlisted by an international panel of over 40 journalists, academics, analysts and VCs) the thirteen categories were whittled down to 5 finalists each – no mean feat considering the quality and diversity of the entrants.

This year saw submissions from established businesses, new businesses, agencies, start-ups, a host of new verticals, developed and growth markets (representing 25 countries in total!) – the range of entries spanned the total mobile ecosystem, reflecting the depth and maturity of the mobile content and commerce industry today.

The winners will be announced at a Gala Dinner on 14th November at the Intercontinental Hotel in San Francisco. Traditionally a glitzy affair, the show will this year be hosted by Emmy nominated, award winning author & broadcaster who is also Google’s Head of Media Outreach, Partnerships Lead and official spokesperson; Daniel Sieberg.

But for now, here is the full shortlist – head over to the Meffys website for more details and to get your tickets for the main event. Congratulations and good luck to all the finalists, we’ll see you in San Francisco!

The Meffys 2013 Shortlist

Brand on Mobile

  • Brandtone for Pepsico / Credito Para Torcida
  • Hungama for Vivel Face Wash Presents Mobi-sur
  • Netshoes for Netshoes Click
  • Red Bull Media House for World of Red Bull
  • Somo for Audi A3 iPad App

Consumer Trust

  • Drawbridge for Universal Opt-out
  • Ensygnia for Ensygnia Onescan App
  • Kaspersky Lab for Kaspersky Internet Security for Android
  • NQ Mobile for NQ Mobile Security
  • TRUSTe for TRUSTe

Content Services

  • 3plet Publishing for 3plet Publishing
  • Maluuba for Maluuba
  • Mobiles Republic for Mobiles Republic
  • Nazara Technologies for Games Club
  • Nokia for Vyclone

Discovery & Engagement

  • Everything Me for Everything Home
  • gamesGRABR for gamesGRABR
  • Hungama for The Hungama Music App
  • Maluuba for Maluuba
  • PlayPhone for PlayPhone


  • Electronic Arts for The Simpsons Tapped Out
  • Electronic Arts for Real Racing 3
  • Future Games of London for Hungry Shark Evolution
  • Playrise for Table Top Racing
  • ZeptoLab for Cut The Rope Cheese Box

Life Tools App

  • Box for Box OneCloud on Android
  • conVISUAL for Bosch Toolbox App
  • Movile for Healthy Living with Dr Drauzio Varella
  • Pearson for GlobalEnglish LinGo Pro 2.0
  • Tile for Tile

Mobile Money

  • Barclays for Pingit: Picture Payments
  • BOKU for BOKU
  • Etisalat for Flous Etisalat Commerce Service
  • Mahindra Comviva for Ecocash powered by Mobiquity
  • Monitise for RBS P2P Payments Visa Europe and Monitise

Social & Entertainment App

  • 3plet Publishing for 3plet Publishing
  • Egos Ventures for Cycloramic
  • Hungama for The Hungama App
  • Movile for Play Kids TV
  • Shazam for Shazam for TV Service

Social Responsibility & Development

  • 3Sided Cube for Hurricane America Red Cross
  • Eneza Education for Eneza Education
  • Mahindra Comviva for Ecocash powered by Mobiquity
  • PlayMob for PlayMob Monetization Platform
  • Real Networks for Dead Tone

Innovation in Apps

  • Egos Ventures for Cycloramic
  • Everything Me for Everything Home
  • F Secure for Safe Profile Beta
  • Lively LLC for Lively Mobile App
  • SwiftKey for SwiftKey

Innovative Business Model

  • 3plet Publishing for 3plet Publishing
  • Appia for Appia
  • Design for Social Change for Changify
  • Fortumo for Fortumo
  • PlayMob for PlayMob Monetization Platform

Innovation in a Growth Market Initiative

  • Clickatell for Global Fluency
  • Etisalat for Flous Etisalat Commerce Service
  • Mahindra Comviva for Ecocash powered by Mobiquity
  • moWoza for moWoza
  • for AudiencePro

Innovation in Technology

  • Layar for Layar Creator
  • Localytics for Localytics App Marketing & Analytics Platform
  • Mozilla for Mozilla for Firefox OS
  • Qualcomm for Vuforia
  • Smaato for Smaato RTB Experience

The 2013 Meffys are part of the inaugural MEF Global Forum – a two-day event connecting global mobile leaders in Silicon Valley. Speakers from over 20 countries include CEOs from Shazam and Evernote as well as guest speakers from VISA Mobile, Mozilla, Facebook, Telefonica Digital, Singtel Innov8 and many more.