Man Using Contactless Payment App On Mobile Phone In Cafe

18 statistics that explore the growth of mobile money

| Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free.

The study found that 78 per cent of us had made a purchase by mobile in the previous six months, which suggests that all but the most tech-phobic consumers have now embraced the m-commerce habit. That figure is a global average. There are of course differences at the country level. China for example is leading the charge. The study reveals 88% of China’s citizens currently make mobile transactions.

Below we’ve picked out 18 statistics from the report that track the use of mobile money around the world.

Screen Shot 2017-02-01 at 16.10.32

World Economic Forum: consumer trust and a $10trn opportunity

| Analytics, Featured Post, Privacy | No Comments

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

mobile money

Mobile transactions have moved to the mainstream, and its China that is leading the way

| Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that

The headline statistic, that two in five shoppers have used their mobile device to pay for items in-store, indicates just how much consumers are becoming habituated to replacing cash with a digital transaction.

Here, Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard discussed the report in more depth. The report can be downloaded here for free.

Female shopper texting

Two in five shoppers use their phones to pay in store

| Analytics, Featured Post, Mobile Money, Press Release | One Comment

Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop.

This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about their usage and attitudes towards mobile payments.

trust

The EU continues to influence global data privacy regulations

| Featured Post, Guest blog, Regulation | No Comments

Most businesses have a touch point to personal data – whether that be customer data, employee data or data processing. To help businesses navigate the complex landscape of global data regulation laws, analyst house Forrester has created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries.

Here, Chris Sherman, senior analyst serving the security and risk sectors provides an essential overview of how the regulation landscape is changing and reflecting on the past five years of annual assessments, where three high-level trends emerge.

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Mozilla: Internet health for our connected future

| Featured Post, Guest blog, Opinion | No Comments

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

clash-royale-best-cards

Monumental days in app store gaming lead to record-shattering year

| Featured Post, Guest blog, Mobile Games | One Comment

2016 was a huge year for mobile games and app stores that saw download and revenue figures hit record breaking numbers. Josh Spoelstra from MEF member Bango takes us through the highlights of landmark year for the apps ecosystem.

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped its toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves

Facial-recognition-768x512

What does the future hold for biometric authentication?

| Featured Post, Guest blog | One Comment

A recurring trend mentioned in our Member’s predictions for the year ahead related to mobile security and the use of biometrics – here Didier Benkoel-Adechy of MEF Member Gemalto takes a closer look at the future of biometric authentication and how it might develop.

In a world of new and constantly evolving threats, there’s a distinct need for innovations in security, particularly authentication, to counteract cyber criminals wherever they lie. In many ways, there’s an arms race going on between those wishing to protect information and those hoping to exploit it. One of the key arenas of battle between these two parties is mobile.

MEF_AGM_2015-19073

Newly elected MEF Global Board highlights mobile industry diversity and collaboration

| Featured Post, MEF Global | No Comments

MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.

Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets

The newly elected and re-elected board directors are:

RT1L1761

Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…

AN4A1982

Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…

RT1L1590

MEF Global Forum Mobile First Markets in Pictures

| MEF Global, MEF Global Forum | 6 Comments
The MEF Minute team have just landed back from Bangalore, India where the inaugural MEF Global Forum Mobile First Markets took place. 200+ members and delegates came together to learn fascinating insights into the mobile opportunity across South East Asia, Middle East, Africa and of course India. In the week that saw the launch of the new Indian Government’s Digital India Week #MEFGF Bangalore gave delegates access to some of the...
Brazil-WhatsApp-Ban-740x416

The WhatsApp nation

| Featured Post, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

MEF_Baixa (164)

MEF Connects Brazil in pictures

| Featured Post, MEF LatAm | No Comments

MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

Brazil

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

IMG_9827

Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

image052

MEF Connects Indonesia 2017 in pictures

| Featured Post, MEF Asia | No Comments

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

Defocused Crowded Street at Night

Connecting the mobile first: Syniverse in China

| Featured Post, MEF Asia, Video | No Comments

In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

IMG_0425

Doing business in China: MEFTV in Beijing

| Featured Post, MEF Asia | One Comment

We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

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How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

Two Nigerian women with cell phone, laughing

Six tips to engage end-users with trusted mobile marketing in Nigeria

| 10 things, Featured Post, Guest blog | No Comments

MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns.

Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile advertising spending exceed desktop ad spending for the first time. And by 2019 spending on mobile will represent 64% of all Internet advertising spending in the country.

messaging

14 stats that explore the growth of A2P messaging

| 10 things, Featured Post, Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

apple-watch-6_1

iKnow: 12 essential stats on the world of Apple

| 10 things, Analytics | One Comment

One billion iPhones and $50 billion paid out to developers. The landmark numbers keep on coming from Apple. Here are 12 key stats you should know about the world’s biggest tech hardware maker…

Shortly before Tim Cook revealed the app store milestone, Apple announced its third quarter results. So let’s take a look at key performance data of the world’s largest (occasionally second largest) tech company.

5G-speed-dial

5G is coming: 20 things you need to know – Part 2

| 10 things, Featured Post | No Comments

Last week, and in light of the publication of a 5G Manifesto by a consortium of European mobile operators, we published part one of our guide to 5G and what you need to know about the new, faster mobile standard.

In part 1, we heard among other things how it will let users download a full HD movie in seconds, and details of trials taking place worldwide. If you missed it, take a look now – and find out more with part 2 of our essential 5G cheat sheet.

Traveler

Where to spend your travel marketing budget in 2016: mobile [Infographic]

| Featured Post, Infographic | No Comments

With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

ThinkstockPhotos-516320296 (1)

mHealth apps – are they secure? [infographic]

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55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

Money

Mobile financial services – bridges and barriers [infographic]

| Infographic, Mobile Money | No Comments

Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

china dragon statue flying in the sky

China’s FinTech revolution [infographic]

| Featured Post, Infographic, m-commerce, Mobile Money | No Comments

In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

Screen Shot 2017-02-01 at 16.10.32

World Economic Forum: consumer trust and a $10trn opportunity

| Analytics, Featured Post, Privacy | No Comments

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

C1liJrwUsAEdU21

Is data an asset or a liability?

| Featured Post, Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

ctsum pri

Consumer trust and the IoT: can a lamp be trusted with your data?

| Featured Post, Privacy | One Comment

What happens when connectivity extends to light fittings, alarm systems and cars? The IoT could see billions of devices gathering data about people. A panel of experts discussed the issue at the MEF’s Consumer Trust Summit last December…

At present, issues of privacy, trust and security centre mostly around PCs and phones. They’re the devices that ask consumers for their data, connect that data to the cloud and demand that third parties house and protect that data.

ThinkstockPhotos-516320296 (1)

Fitbug : GDPR and keeping the future of privacy healthy

| Featured Post, Guest blog, Opinion, Privacy, Regulation | No Comments

At MEF’s Consumer Trust Summit in London much of the discussion focussed on the forthcoming General Data Protection Regulation (GDPR) which is set to change the rules around how personal data is collected and used. Anna Gudmundson, CEO of Fitbug and Consumer Trust Summit panelist, shares her thoughts on how the regulation will impact the health sector and how data-centric companies may need to radically re-think their policies on personal data…

The Mobile Ecosystem Forum held its seventh Consumer Trust Summit in London last week. I had the privilege of joining representatives from companies from across the ecosystem to talk about the future of data, with a particular focus on the new data protection act rolling out across Europe in May 2018.

smartphones-720x391

5 Minutes with… Syntonic

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gary Greenbaum introduces the leader in sponsored data Syntonic.

Syntonic provides consumers a way to access mobile content without worrying about how much data they are consuming. Our application, Freeway by Syntonic, can be downloaded on the Google Play Store and App Store. It’s been deployed in several geographies including the U.S., India, and Indonesia.

Office2

5 minutes with… Empello

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello.

Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on the mobile account (VAS, DCB or Mobile Payments). Our clients include mobile carriers, content providers and aggregators, who want data about traffic sources and ad flows, to reduce regulatory risk, optimise business and keep consumers safe.

apps (1)

5 minutes with… Telecoming

| 5 minutes with | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, MD Cyrille Thivat introduces Telecoming.

Telecoming is a company specialising in mobile entertainment: from content to billing and of course, promotion. We have 3 main business areas: mobile content, mobile billing and mobile advertising.

mmd

5 minutes with… MMDSmart

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, VP of Business Development and Marketing Ira Cohen introduces MMDSmart.

When did MMDSmart launch and what growth have you seen?

We began operations eight years ago as a voice carrier and added messaging about three years ago. Not an easy market for a new player to penetrate, but our team came from the industry, and believed that if we provided good quality, flexibility in finding creative solutions and financial stability we would carve our niche.

Mobile World Congress 2013

What’s in store for the mobile ecosystem in 2017?

| Featured Post, Industry Views | One Comment

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

messaging-apps

Industry Views: lite apps in emerging markets

| Featured Post, Industry Views, MEF Africa | No Comments

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example.

The logic is straightforward. Unlike saturated established app economies, these markets are mobile first and represent the next billion in terms of connected mobile users. Importantly they typically have poorer network speeds and lower levels of disposable income so lite versions of apps are offered as a low data and cost solution.

We asked MEF members and the wider mobile community for their thoughts.

Individuality concept

Industry Views: regulation and the personal data economy

| Featured Post, Industry Views, Personal Data Ecocnomy, Privacy, Regulation | No Comments

No one disputes the TV, PC, Internet and mobile changed consumer lives. Every year, analysts share their predictions for the “next 10 big things” set to disrupt our world – from AI and AR to driverless cars to blockchain. But what can now really achieve mass-adoption and change consumer lives?

In 2016 much attention has been given to the Personal Data Economy – from Governments and regulators, to enterprises and developers all see the potential and the benefits.

Here we’ve collected the thoughts of some of the MEF members that are active in the debate.

Upset stressed man holding cellphone disgusted shocked with message he received isolated on gray background. Funny looking human face expression emotion feeling reaction life perception body language

Industry views: is mobile spam and SMiShing trashing consumer trust?

| Featured Post, Industry Views, mobile messaging | No Comments

MEF’s Mobile Messaging Fraud Report 2016 reveals the extent to which spam and phishing (SMiShing) across chat apps and SMS are pestering consumers around the world.

26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS its 28 per cent every day with 58 per cent receiving one a week.

And while SMS is still the most trusted messaging channel, 33 per cent indicated that they had received a SMiShing message aimed at tricking them in to divulging personal data such as bank details or passwords for online services.

We asked MEF members and the wider mobile community for their thoughts.

Screen Shot 2016-06-15 at 12.47.48

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

girl drinking a glass of iced drinks

Mobile advertising in China is closing in on America

| Featured Post, MEF Asia, MEFTV | One Comment

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing.

According to the Smaato Global Trends Report, the United States consistently takes the lead as the world’s largest advertising market. However, China’s recent explosive mobile advertising growth rate suggests that the world may soon have a new ad spend leader.

Defocused Crowded Street at Night

Views from the showfloor: MEFTV at GMIC Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

MEF Minute was at this year’s Global Mobile Internet Conference in Beijing among the 25,000 mobile industry executives, entrepreneurs, developers and investors on the show floor over 3 days.

We asked exhibiting MEF members and speakers from our own MEF Connects China event held just before GMIC, including Google and Syniverse, about some of the challenges and opportunities presented by the Chinese mobile ecosystem, and to share their tips for how to get ahead in this unique and exciting market.

Screenshot (1)

5 minutes with… iProov

| 5 minutes with, Featured Post, MEFTV | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-founder & CEO (and Global Chairman of MEF) Andrew Bud introduces iProov.

IMG_4359

Meffys 2016 Winner Profile: Innovation in mHealth – Deutsche Telekom

| Meffys | No Comments

Deutsche Telekom’s Sea Hero Quest is no ordinary mobile game. It’s also a research tool, gathering data that helps scientists in the fight to understand dementia. This unique project won this year’s Meffy winner for Innovation in mHealth…

Dementia is on the rise. It is one of the most challenging medical issues of the era. Scientists have little understanding of where dementia comes from, how to stop it, or even how to detect its earliest signs.
And even though dementia affects 47.5 million people, research around it is limited. For every six research scientists looking into cancer there, is just one researching dementia.

Screen Shot 2016-12-07 at 17.15.30

Meffys 2016 Winner Profile: Innovation in Mobile First Markets – Opera Software/Opera Max

| Featured Post, Meffys, Video | No Comments

Consumers in mobile first countries are desperately hungry for digital services. But they can be held back by the cost of data. Opera is tackling this with its Opera Max product, which has won the Innovation in Mobile First Markets Meffy for 2016…

It’s ironic that the countries where mobile is ‘first’ are generally the countries where mobile data is the most expensive (in real terms).

In its recent State of the Mobile Web report, Opera Software revealed that the average German can pay for 500MB with one hour of work.

IMG_4323

Meffys 2016 Winner Profile: Innovation in FinTech – Kasisto

| Featured Post, Meffys | No Comments

Everyone is watching the development of chat bots and conversational commerce. US-based Kasisto is right at the heart of the space. It has launched its own banking bot and is helping others do the same. Kasisto won the 2016 Innovation in FinTech Meffy…
The financial services space is fascinated by chat bots. They seem to offer an enticing combination of the easy access of digital and the personal touch of the high street.
It’s why so many banks and card networks are experimenting with the concept. US-based Kasisto is helping most of them.

Screen Shot 2016-12-20 at 13.34.57

Meffys 2016 winner profile: Consumer Trust – Hiya

| Featured Post, Meffys, Video | No Comments
MEF Minute readers won’t need reminding that mobile is the most personal, universal and immediate of all media. People love this. Sadly, so do fraudsters, scammers and opportunistic marketers. As phone penetration has passed 100 per cent in many regions, unwelcome calls and texts have proliferated. Hiya Mobile says from January to May 2016, nearly 1.5 robocall complaints were submitted to the Federal Trade Commission in the US. Hiya offers...
mobile money

Mobile transactions have moved to the mainstream, and its China that is leading the way

By | Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that

The headline statistic, that two in five shoppers have used their mobile device to pay for items in-store, indicates just how much consumers are becoming habituated to replacing cash with a digital transaction.

Here, Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard discussed the report in more depth. The report can be downloaded here for free.

Read More
C1liJrwUsAEdU21

Is data an asset or a liability?

By | Featured Post, Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

Read More
smartphones-720x391

5 Minutes with… Syntonic

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gary Greenbaum introduces the leader in sponsored data Syntonic.

Syntonic provides consumers a way to access mobile content without worrying about how much data they are consuming. Our application, Freeway by Syntonic, can be downloaded on the Google Play Store and App Store. It’s been deployed in several geographies including the U.S., India, and Indonesia.

Read More
clash-royale-best-cards

Monumental days in app store gaming lead to record-shattering year

By | Featured Post, Guest blog, Mobile Games | One Comment

2016 was a huge year for mobile games and app stores that saw download and revenue figures hit record breaking numbers. Josh Spoelstra from MEF member Bango takes us through the highlights of landmark year for the apps ecosystem.

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped its toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves

Read More
image052

MEF Connects Indonesia 2017 in pictures

By | Featured Post, MEF Asia | No Comments

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

Read More
ThinkstockPhotos-486744141

MEF Member News – February 6

By | Member News Round-up | No Comments

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Drivers in Norway, Sweden and Denmark will test a new app from Telenor that lets them access a 4G Wifi hotspot, enjoy in-car entertainment and locate their car when it is parked.
Telenor Connect was unveiled at the first Nordic Car Connect Forum at StartupLab in Oslo. It was developed by Telenor and Swedspot, a spin-off from Saab Automobile.

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Finchen

Global mobile news round-up: 3rd February

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. EU mobile phone roaming cost-cuts are ‘a step closer’, Line takes on Facebook and Slack with work-based messaging platform, telcos using Mobile Edge Computing to leverage IoT and much more.

The ending of European Union roaming charges for people using mobile phones abroad moved closer after a provisional deal in the European Parliament…

Read More
money

Executive Insights Series: Christian de Faria, Airtel Africa

By | Executive Interview, Featured Content | No Comments

In the latest Executive Insight video supported by Mahindra Comviva, MEF talks to Christian de Faria, Executive Chairman of AIRTEL Africa, about driving digital transformation in developing markets.

In 2016, it became possible for any mobile money user In Tanzania to send money to any other user, regardless of operator. So, in other words, and Airtel Money customer could transact instantly on mobile with a customer of Vodacom, Tigo or Zantel.

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Office2

5 minutes with… Empello

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello.

Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on the mobile account (VAS, DCB or Mobile Payments). Our clients include mobile carriers, content providers and aggregators, who want data about traffic sources and ad flows, to reduce regulatory risk, optimise business and keep consumers safe.

Read More
ctsum pri

Consumer trust and the IoT: can a lamp be trusted with your data?

By | Featured Post, Privacy | One Comment

What happens when connectivity extends to light fittings, alarm systems and cars? The IoT could see billions of devices gathering data about people. A panel of experts discussed the issue at the MEF’s Consumer Trust Summit last December…

At present, issues of privacy, trust and security centre mostly around PCs and phones. They’re the devices that ask consumers for their data, connect that data to the cloud and demand that third parties house and protect that data.

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