Strong sales of iPhone SE have helped Apple claw back some ground on Android in the smartphone space, says new market data. But Google’s platform remains the dominant force…
iOS returned to growth in the US and EU5 in the second quarter of 2016, say new figures from Kantar Worldpanel ComTech.
The stats reveals Apple’s platform accounting for 31.8 per cent of sales in the US and 18.2 per cent in the big five European countries (Great Britain, Germany, France, Italy, and Spain).
Which mobile apps and services did consumers enjoy in 2015? Who will be the winners and losers in 2016? We recently surveyed more than 5000 consumers in 8 countries to find out, and you can now download the results for free.
2016 heralds evolution rather than revolution in the mobile market, according to recent research by MEF. When asked what types of mobile apps and services they enjoyed most in 2015, then what they’ll use more of this year, consumers around the world gave the same response: social networks and games.
Kaymun Amin, CEO and Founder of MEF Member VuMobile takes a deep dive into the Bangladesh market, explaining why it presents such an exciting opportunity for advertisers, and how to maximise a mobile campaign’s effectiveness. 1) Bangladesh’s has a mobile internet base of 50million and 1.5billion impressions per month traffic.
There has been amazing growth in mobile internet access over the past few years and Africa is now primed to take advantage of the social and economic opportunities that mobile can bring to people across the continent. While connectivity is on the rise some challenges still remain for development, adoption and growth of the mobile ecosystem.
Here Andrew Fassnidge, founder and editor of pan-African news and events website, Appsafrica.com discusses in more detail what those challenges are. His full commentary along with insights from senior executives at Mahindra Comviva and Mondato as well as African market stats and news analysis can be read in MEF’s Regional Ebulletin – Africa Edition, which can be downloaded for free now.