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Winners of the 13th annual Meffys unveiled in London

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Last night, MEF announced the 2016 winners of its 13th annual Meffys international awards which measure commercial success and recognise innovation across the mobile ecosystem.

Entries from 30 countries were received across the nine award categories with outstanding examples of emerging technologies, apps, products and services in mobile across all sectors. Selected by an independent judging panel of 50+ international journalists, analysts & industry experts, the winners included enterprises, telcos, technology & service providers and start-ups showcasing the ever-evolving diversity of the mobile ecosystem.

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Meffys finalists 2016: Mobile Messaging

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The Meffys final, supported by Mozilla & BiP, is upon us, kicking off from 5.30pm tomorrow! (tickets available here, probably sold out by now!) We are taking a brief look at the finalists in the nine different categories.

The Mobile Messaging award, one of our new Global Initiative Categories, recognises the companies who are driving the future of messaging services, an area of key interest to MEF and its members. Whether it’s for authentication, customer engagement or marketing, and everything in between, this category showcases the best in mobile messaging.

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Meffys finalists 2016: Innovation in Engagement

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It’s finally here! As we head into MEF London Week, the Meffys final, supported by Mozilla & BiP, is fast approaching (December 1st, still time to get your tickets!) we are taking a look at the finalists in the nine different categories.
The new Innovation in Engagement category focuses on companies providing technology, services, or experiences that increase spark the user’s imagination and increases their mobile engagement. These are new, innovative direct to consumer offerings, encompassing everything from Virtual Reality, AI, and location based services to social sharing and promotional offers. Here are the finalists:

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Meffys finalists 2016: Innovation in Social Impact

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With just one week to go until the Meffys final, supported by Mozilla & BiP (tickets available here!) we are taking a brief look at the finalists in the nine different categories.
Innovation in Social Impact is an important category looking at the companies making a real difference to people’s lives through innovative use of mobile technology. They may deal with a range of social issues, economic or environmental matters, they could be standalone, short-term initiatives, or ongoing projects. The key aspect is that these are products and services that harness the awesome power of mobile to improve vulnerable and under-served individuals’ and groups’ situations. Here are the finalists…

Two Nigerian women with cell phone, laughing

Six tips to engage end-users with trusted mobile marketing in Nigeria

| 10 things, Featured Post, Guest blog | No Comments

MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns.

Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile advertising spending exceed desktop ad spending for the first time. And by 2019 spending on mobile will represent 64% of all Internet advertising spending in the country.

Jemaa el-Fnaa, square and market place in Marrakesh, Morocco

The challenges of digital reach in African markets

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Vytautas Paukštys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets.

Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in the Western world, digital marketing is not mature yet, so it lacks stability of plans and processes.

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Do ad-blockers signify a new form of consumer dynamics?

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Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or help-desk interaction. Consumers use various devices to access required services and they use different accounts in different contexts.

Ahead of the Consumer Identity Summit (Paris 22nd and 23rd November) Laurent Charreyron, User Empowerment Consultant from Inuq.eu, discusses the main issues that frame the debate around putting the consumer in control of their digital identities.

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Three powerful ways to disrupt aid payments and disbursements

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Peter Christo, from MEF Member and mobile payment specialists Novatti shares insights into how tokenised payments can revitalise charity and aid contributions and disbursement.

Radical and Disruptive innovation are resulting in real and painful business disruption, and you don’t need to look far past what your taxi driver thinks of Uber and your next accommodation manager think of AirBnB. They are not happy.

Payment innovation is a world unto itself but is also in the throws of change (arguably) never before experienced. If you haven’t been following, the world of bitcoin, cryptocurrency, digital wallets, mobile money, and the like, I assure you it is as radical a revolution as we have ever seen, and it hits where we all hurt, our hip pocket. I would argue that it’s for the better, but that is yet to be seen as it has yet to play itself out.

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Newly elected MEF Global Board highlights mobile industry diversity and collaboration

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MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.

Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets

The newly elected and re-elected board directors are:

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Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…

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Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…

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MEF Global Forum Mobile First Markets in Pictures

| MEF Global, MEF Global Forum | 6 Comments
The MEF Minute team have just landed back from Bangalore, India where the inaugural MEF Global Forum Mobile First Markets took place. 200+ members and delegates came together to learn fascinating insights into the mobile opportunity across South East Asia, Middle East, Africa and of course India. In the week that saw the launch of the new Indian Government’s Digital India Week #MEFGF Bangalore gave delegates access to some of the...
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The WhatsApp nation

| Featured Post, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

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MEF Connects Brazil in pictures

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MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

Brazil

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

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Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

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Connecting the mobile first: Syniverse in China

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In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

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Doing business in China: MEFTV in Beijing

| Featured Post, MEF Asia | One Comment

We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

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How to succeed in China: highlights from MEF Connects Beijing

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You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

girl drinking a glass of iced drinks

Mobile advertising in China is closing in on America

| Featured Post, MEF Asia, MEFTV | One Comment

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing.

According to the Smaato Global Trends Report, the United States consistently takes the lead as the world’s largest advertising market. However, China’s recent explosive mobile advertising growth rate suggests that the world may soon have a new ad spend leader.

Istanbul: Connecting the Continents

Turkey: a land of mobile opportunity

| Analytics, Featured Post, MEF EMEA | No Comments

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem.

With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to be convinced of the benefits of mobile. And with such market saturation it would be hard to ignore the treasure trove of opportunities it presents to our industry.

Whilst 50% of the population are now mobile broadband users and 42% have social network accounts, MEF’s new report: Turkey’s Mobile Consumers in 2016, supported by Turkcell, shows there are still significant opportunities for growth.

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Stat Attack: how Africans use the mobile web, data and apps

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With AfricaCom still fresh in our minds, MEF Minute takes stroll through Opera’s well-timed State Of The Mobile Web Africa report. Here are the key findings…

After 20 years of astonishing growth, the mobile market has reached the top of the S curve. It’s far from settled – and it’s certainly not boring – but the truth is in most regions, people have smartphones.

And data plans. And apps.

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Five years from now: 5G, live streaming and 29 billion connected things

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The fact-packed Ericsson Mobility Report might well be called the Ericsson Minority Report. It’s a glimpse of a faster and more connected future. Here are the key insights and numbers…

What will the mobile world look like in 2022? The answers – more accurately, the data – are to be found in the latest edition of the Ericsson Mobility Report. The headlines are as follows:

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iKnow: 12 essential stats on the world of Apple

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One billion iPhones and $50 billion paid out to developers. The landmark numbers keep on coming from Apple. Here are 12 key stats you should know about the world’s biggest tech hardware maker…

Shortly before Tim Cook revealed the app store milestone, Apple announced its third quarter results. So let’s take a look at key performance data of the world’s largest (occasionally second largest) tech company.

Two Nigerian women with cell phone, laughing

Six tips to engage end-users with trusted mobile marketing in Nigeria

| 10 things, Featured Post, Guest blog | No Comments

MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns.

Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile advertising spending exceed desktop ad spending for the first time. And by 2019 spending on mobile will represent 64% of all Internet advertising spending in the country.

messaging

14 stats that explore the growth of A2P messaging

| 10 things, Featured Post, Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

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iKnow: 12 essential stats on the world of Apple

| 10 things, Analytics | No Comments

One billion iPhones and $50 billion paid out to developers. The landmark numbers keep on coming from Apple. Here are 12 key stats you should know about the world’s biggest tech hardware maker…

Shortly before Tim Cook revealed the app store milestone, Apple announced its third quarter results. So let’s take a look at key performance data of the world’s largest (occasionally second largest) tech company.

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5G is coming: 20 things you need to know – Part 2

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Last week, and in light of the publication of a 5G Manifesto by a consortium of European mobile operators, we published part one of our guide to 5G and what you need to know about the new, faster mobile standard.

In part 1, we heard among other things how it will let users download a full HD movie in seconds, and details of trials taking place worldwide. If you missed it, take a look now – and find out more with part 2 of our essential 5G cheat sheet.

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Where to spend your travel marketing budget in 2016: mobile [Infographic]

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With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

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mHealth apps – are they secure? [infographic]

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55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

Money

Mobile financial services – bridges and barriers [infographic]

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Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

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China’s FinTech revolution [infographic]

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In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

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Industry Views: regulation and the personal data economy

| Featured Post, Industry Views, Personal Data Ecocnomy, Privacy, Regulation | No Comments

No one disputes the TV, PC, Internet and mobile changed consumer lives. Every year, analysts share their predictions for the “next 10 big things” set to disrupt our world – from AI and AR to driverless cars to blockchain. But what can now really achieve mass-adoption and change consumer lives?

In 2016 much attention has been given to the Personal Data Economy – from Governments and regulators, to enterprises and developers all see the potential and the benefits.

Here we’ve collected the thoughts of some of the MEF members that are active in the debate.

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If it ain’t broke, fix it

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Tech hubs around the world share much in common. From Silicon Valley to Mumbai, Berlin to Lagos, you’ll find the same entrepreneurial spirit and can-do attitude. Their culture of Darwinian innovation takes few prisoners and has created problems with regulators and the consumers they serve. However, experts detect change in the air. MEF’s Simon Bates investigates.

The culture of Silicon Valley is often at odds with the principle of building trust. This was one of the key messages from a panel of experts at MEF’s recent Global Consumer Trust Summit. The reason behind the tech sector’s great success – a laser focus on innovation and disruption – can often upset the very people using its services.

Urban Lights

The monetisation muddle: six challenges facing data pioneers

| Featured Post, Privacy | No Comments

The rewards for those that harness the value of personal data are well documented. But, just as the 19th Century Gold Rush wrought disaster as well as triumph, success is not guaranteed. MEF’s year-on-year annual Consumer Trust Reports identify some of the obstacles facing modern day prospectors, as MEF CEO, Rimma Perelmuter explains.

Data is now the lifeblood of most mobile businesses. Growing exponentially in volume and richness, it may one day supplant oil and gas as the most lucrative resource for modern economies. From Menlo Park to Mumbai and Cambridge to Nairobi, a new generation of entrepreneurs and coders are inventing new models to harness its value.

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Understanding data protection: becoming a mobile privacy pro

| Featured Post, Guest blog, Privacy | One Comment

With a broad raft of evolving legal requirements to meet, implementing practical steps for the handling of consumer’s personal data can seem a daunting prospect. Here, Emily Hancock, VP of Legal at MEF Member Evernote lays out an invaluable roadmap for how to tackle this business critical issue, and see you on your way to becoming a privacy pro.

Navigating the growing number of data protection laws can be pretty overwhelming. And the granddaddy of them all is Europe’s Global Data Protection Regulation. If you’re in the United States, a new set of criteria in the form of the Privacy Shield certification adds to the fun.

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5 minutes with… MMDSmart

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, VP of Business Development and Marketing Ira Cohen introduces MMDSmart.

When did MMDSmart launch and what growth have you seen?

We began operations eight years ago as a voice carrier and added messaging about three years ago. Not an easy market for a new player to penetrate, but our team came from the industry, and believed that if we provided good quality, flexibility in finding creative solutions and financial stability we would carve our niche.

meecosystem

5 minutes with… Meeco

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Nathan Kinch, Head of Experience and Labs introduces Meeco.

What does your company do?

Save, Sync and Securely Share Your Data On Your Terms…

Up until now the power to capture, analyse and profit from personal data has resided with business, government and social networks. What if you and I had the same power?

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5 minutes with… Turk Telekom International

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CSO Stuart Evers introduces Turk Telekom.

Our company’s strap-line is “Bridging Continents” which I believe is a pretty good summary of what we do, both figuratively and literally. As a Turkish company we stand on the geographic and historical link between Europe and Asia and we are the modern-day version of the ancient trade routes that flowed from old Byzantium…. only instead of spices, silk and opals, we carry fibre, data and minutes.

digime

5 Minutes with… Digi.me

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.
This week Founder and Executive Chairman Julian Ranger introduces Digi.me

What does Digi.me do?
Digi.me enables the Internet of Me, where the individual is at the centre of their digital life, owning and controlling their own data.

messaging-apps

Industry Views: lite apps in emerging markets

| Featured Post, Industry Views, MEF Africa | No Comments

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example.

The logic is straightforward. Unlike saturated established app economies, these markets are mobile first and represent the next billion in terms of connected mobile users. Importantly they typically have poorer network speeds and lower levels of disposable income so lite versions of apps are offered as a low data and cost solution.

We asked MEF members and the wider mobile community for their thoughts.

Individuality concept

Industry Views: regulation and the personal data economy

| Featured Post, Industry Views, Personal Data Ecocnomy, Privacy, Regulation | No Comments

No one disputes the TV, PC, Internet and mobile changed consumer lives. Every year, analysts share their predictions for the “next 10 big things” set to disrupt our world – from AI and AR to driverless cars to blockchain. But what can now really achieve mass-adoption and change consumer lives?

In 2016 much attention has been given to the Personal Data Economy – from Governments and regulators, to enterprises and developers all see the potential and the benefits.

Here we’ve collected the thoughts of some of the MEF members that are active in the debate.

Upset stressed man holding cellphone disgusted shocked with message he received isolated on gray background. Funny looking human face expression emotion feeling reaction life perception body language

Industry views: is mobile spam and SMiShing trashing consumer trust?

| Featured Post, Industry Views, mobile messaging | No Comments

MEF’s Mobile Messaging Fraud Report 2016 reveals the extent to which spam and phishing (SMiShing) across chat apps and SMS are pestering consumers around the world.

26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS its 28 per cent every day with 58 per cent receiving one a week.

And while SMS is still the most trusted messaging channel, 33 per cent indicated that they had received a SMiShing message aimed at tricking them in to divulging personal data such as bank details or passwords for online services.

We asked MEF members and the wider mobile community for their thoughts.

data

Industry views: are businesses ready for the explosion in mobile user data?

| Featured Post, Industry Views | No Comments

Fuelled by the growth in personal mobile connections, M2M, mobile apps and services data traffic is expected to see an almost ten-fold increase by 2019.

All of that connected activity means that businesses are swimming in mobile user data, a trend that is only set to continue as we move steadily toward a hyperconnected world of ubiquitous computing.

Screen Shot 2016-06-15 at 12.47.48

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

girl drinking a glass of iced drinks

Mobile advertising in China is closing in on America

| Featured Post, MEF Asia, MEFTV | One Comment

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing.

According to the Smaato Global Trends Report, the United States consistently takes the lead as the world’s largest advertising market. However, China’s recent explosive mobile advertising growth rate suggests that the world may soon have a new ad spend leader.

Defocused Crowded Street at Night

Views from the showfloor: MEFTV at GMIC Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

MEF Minute was at this year’s Global Mobile Internet Conference in Beijing among the 25,000 mobile industry executives, entrepreneurs, developers and investors on the show floor over 3 days.

We asked exhibiting MEF members and speakers from our own MEF Connects China event held just before GMIC, including Google and Syniverse, about some of the challenges and opportunities presented by the Chinese mobile ecosystem, and to share their tips for how to get ahead in this unique and exciting market.

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5 minutes with… iProov

| 5 minutes with, Featured Post, MEFTV | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-founder & CEO (and Global Chairman of MEF) Andrew Bud introduces iProov.

IMG_4447

Winners of the 13th annual Meffys unveiled in London

By | Meffys | No Comments

Last night, MEF announced the 2016 winners of its 13th annual Meffys international awards which measure commercial success and recognise innovation across the mobile ecosystem.

Entries from 30 countries were received across the nine award categories with outstanding examples of emerging technologies, apps, products and services in mobile across all sectors. Selected by an independent judging panel of 50+ international journalists, analysts & industry experts, the winners included enterprises, telcos, technology & service providers and start-ups showcasing the ever-evolving diversity of the mobile ecosystem.

Read More
FOM slider

All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

Read More
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Meffys finalists 2016: Mobile Messaging

By | Featured Post, Meffys | No Comments

The Meffys final, supported by Mozilla & BiP, is upon us, kicking off from 5.30pm tomorrow! (tickets available here, probably sold out by now!) We are taking a brief look at the finalists in the nine different categories.

The Mobile Messaging award, one of our new Global Initiative Categories, recognises the companies who are driving the future of messaging services, an area of key interest to MEF and its members. Whether it’s for authentication, customer engagement or marketing, and everything in between, this category showcases the best in mobile messaging.

Read More
mmd

5 minutes with… MMDSmart

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, VP of Business Development and Marketing Ira Cohen introduces MMDSmart.

When did MMDSmart launch and what growth have you seen?

We began operations eight years ago as a voice carrier and added messaging about three years ago. Not an easy market for a new player to penetrate, but our team came from the industry, and believed that if we provided good quality, flexibility in finding creative solutions and financial stability we would carve our niche.

Read More
africa MPU2

Will NFC have an impact in the African mobile payments space?

By | Featured Post, MEF Africa | No Comments

NFC technology already supports huge amounts of mobile payments around the world. Ovum forecasts that the number of consumers using it will hit 939 million by 2019 (in 2015 it was 11 million) and the value of transactions is expected to reach $115 billion, from $0.7 billion for the same period.

No surprise then that in Africa (in many ways the cradle of mobile money) it’s also beginning to take hold.

Yet whilst many experts have touted NFC as the next big thing, its appeal as a payment technology in growth markets is subject to a different set of barriers and enablers. Here Srinivas Nidugondi, Head of Mobile Financial Solutions at Mahindra Comviva takes a detailed look at the NFC trajectory in Africa.

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Meffys finalists 2016: Innovation in Engagement

By | Featured Post, Meffys | No Comments

It’s finally here! As we head into MEF London Week, the Meffys final, supported by Mozilla & BiP, is fast approaching (December 1st, still time to get your tickets!) we are taking a look at the finalists in the nine different categories.
The new Innovation in Engagement category focuses on companies providing technology, services, or experiences that increase spark the user’s imagination and increases their mobile engagement. These are new, innovative direct to consumer offerings, encompassing everything from Virtual Reality, AI, and location based services to social sharing and promotional offers. Here are the finalists:

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Cape Town aerial, South Africa

AfricaCom: new models and mobile services are accelerating digital business in Africa

By | Featured Post, MEF Africa | No Comments

Earlier in November, Africa’s mobile movers and shakers came together for the annual mobile and technology conference, AfricaCom. Here Rimma Perelmuter, CEO at MEF takes the pulse of the event and discusses some of the highlights of MEF’s packed programme of events, forums and workshops during the conference in Cape Town.

In previous years much of the buzz has been given over to discussing the roll-out of higher bandwidth mobile networks as Africa passes its billionth mobile subscriber and showcasing mobile success stories like the hugely popular mobile money service, M-Pesa.

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MEF member news – November 28

By | Member News Round-up | No Comments

What’s happening among the MEF membership? Here’s your weekly round up of all the latest announcements from MEF Members including product launches, partnerships, research insights and more…

Browser giant Firefox is targeting privacy-conscious iPhone users with Firefox Focus.
It says the new browser is set by default to block many of the trackers that follow people around the Web. Users can instantly erase all sessions with a single tap.

Read More
Istanbul: Connecting the Continents

Turkey: a land of mobile opportunity

By | Analytics, Featured Post, MEF EMEA | No Comments

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem.

With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to be convinced of the benefits of mobile. And with such market saturation it would be hard to ignore the treasure trove of opportunities it presents to our industry.

Whilst 50% of the population are now mobile broadband users and 42% have social network accounts, MEF’s new report: Turkey’s Mobile Consumers in 2016, supported by Turkcell, shows there are still significant opportunities for growth.

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Meffys finalists 2016: Innovation in Social Impact

By | Featured Post, Meffys | No Comments

With just one week to go until the Meffys final, supported by Mozilla & BiP (tickets available here!) we are taking a brief look at the finalists in the nine different categories.
Innovation in Social Impact is an important category looking at the companies making a real difference to people’s lives through innovative use of mobile technology. They may deal with a range of social issues, economic or environmental matters, they could be standalone, short-term initiatives, or ongoing projects. The key aspect is that these are products and services that harness the awesome power of mobile to improve vulnerable and under-served individuals’ and groups’ situations. Here are the finalists…

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