speakers

Your phone is the new piano, but a bit smaller

| Opinion | No Comments

Mobile ‘won’ music. Only oldies use ‘hi-fis’ to listen to their favourites songs now. But mobile companies didn’t win. Tim Green ponders what happened to Sony Ericsson PlayNow and the rest…

Do you know when today’s music industry began? You might guess it was when the first sheet music was printed. Or the first 78 disc was pressed. Or when Jailhouse Rock came out.

Wrong.

The rather dry answer is 1710. That was when the Parliament of Great Britain passed The Statute of Anne, also known as the Copyright Act.

iot

Orwellian dystopia or evolutionary leap? The challenges of building trust in IoT

| Featured Post, Opinion, Privacy | No Comments

The Internet of Things (IoT) always provokes strong reactions, especially when the prickly issue of trust rears its head. During MEF’s recent Global Consumer Trust Summit, a panel of industry experts engaged in a lively debate around the importance – and challenge – in building trust around a world of connected devices. MEF CEO Rimma Perelmuter picks out some of the key themes…

The benefits of IoT are well documented. Rapid developments in machine learning mean we can discern patterns and behaviours from the exabytes of data gathered by connected devices in order to add value to a wide range of enterprises, infrastructure and consumers.

Stage snap

Not even a flicker – where are all the projector phones?

| Featured Post, Opinion | One Comment

Today’s phones do everything: take pictures, give directions, play music. So why can’t they project movies? Seven years after writing about phone projectors, Tim Green is still waiting to own one…

Two years ago my family had a dream. We would build a cinema in our back garden.

OK, not a real cinema with seats and ushers and exorbitant popcorn. But somewhere we could sit on summer evenings and project movies in the muggy darkness.

Mobile World Congress 2013

Data stewardship: Manage with care – don’t lose it, don’t abuse it

| Featured Post, Opinion, Privacy | No Comments

Rethinking the way in which customer data gets managed is new a frontier for businesses immersed in the digital landscape. Notably, new regulations that affect any company who are holders of European customer data threaten non-compliant companies with fines up to 4% of global turnover. Here MEF CEO, Rimma Perelmuter reflects on the impact for the mobile industry.

As companies continue to collect more and more personal data from consumers and emerging technologies such as mobile health, financial services and IOT seek to access our most sensitive data, the potential risks in the form of cyber security breaches, mismanagement of data and changing attitudes of consumers cannot be underestimated.

Brazil-WhatsApp-Ban-740x416

The WhatsApp nation

| Featured Post, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

MEF_Baixa (164)

MEF Connects Brazil in pictures

| Featured Post, MEF LatAm | No Comments

MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

Brazil

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

IMG_9827

Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

Nigeria national flag on flagpole

Nigeria’s NCC consultation for the provision of Value Added Services

| Featured Post, MEF Africa | No Comments

In March 2016 the Nigerian Communications Commission (NCC) published a consultation paper on the Procedures and Guidelines for the future provision of Value Added Services in Nigeria. Its goal is to make sure that consumers are properly protected.

The proposals were broad, impacting all stakeholders directly and included the introduction of a new structure for the VAS value chain, new revenue models, proposals related specifically to the activities of the mobile operators as well as attempts to address the issue of unauthorised billing and delivery of unsolicited SMS, which is currently a big problem in Nigeria.

nigeria report

Data uptake fuelling Nigerian mobile media users’ habits

| MEF Africa | One Comment

A new survey carried out by MEF in association with Etisalat Nigeria identifies apps, music and video as the biggest drivers for the increase in mobile data spending.

MEF‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB of Data per month. When consumers pay to increase their data bundle, it is mainly to consume more mobile apps (64%) and content such as video (52%) and music (31%).

africa

15 stats that outline the mobile market drivers in Africa

| Featured Post, MEF Africa | One Comment

Now past its billionth mobile connection, and with an improving infrastructure, Africa’s mobile-first status is a given and as a result new mobile entertainment and services are becoming routinely available. Here we look at the stats and market drivers that frame the continent’s unique mobile ecosystem.

Further insights on the African mobile ecosystem including news, a report on messaging in Africa, VAS regulation in Nigeria and articles from senior executives at Huawei and Mahindra Comviva can be read in MEF’s Regional eBulletin – Africa Edition, which can be downloaded for free now.

Zimbabwean-money

Transforming Zimbabwe in to a cash-lite economy with mobile money

| Featured Post, MEF Africa, Mobile Money | No Comments

Mobile money is the poster-boy for mobile services in Africa. Here Srinivas Nidugondi, Senior Vice President & Head Mobile Financial Solutions at Mahindra Comviva explains how it is driving financial inclusion in Zimbabwe with EcoCash.

This article originally appeared in MEF’s Regional eBulletin – Africa Edition which includes news, a report on messaging in Africa, VAS regulation in Nigeria and further insights from Huawei.

IMG_9805

MEF meets the members @MWC 2016

| Featured Post, MEF Connects MWC, MEFTV, Video | No Comments

Every year at MWC in Barcelona, we visit as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. Meet three more members from our diverse global community, Mblox, OLAmobile and SpotX.

Mobile World Congress moved to the Fira Gran Via in 2013, a more remote location with a more spacious conference hall.

MEF meets the members @MWC 2016

| Featured Post, MEF Connects MWC, MEFTV, Video | No Comments

Every year at MWC in Barcelona, we visit as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. This week meet three companies from across our diverse global membership, AVG Technologies, Mobiliya and VUMobile.

IMG_9802

Diversity and engagement drive the new mobile ecosystem landscape

| Featured Post, Guest blog, MEF Connects MWC | One Comment

MEF CEO Rimma Perelmuter shares her insights from a busy 2016 Mobile World Congress where MEF hosted two key initiative workshops, annual elections for two chapter boards and the legendary MEF Connects MWC networking event.

Screen Shot 2016-03-03 at 03.30.42

#MWC16 highlights: Views from the show floor

| Featured Post, MEF Connects MWC, MEFTV, Opinion | No Comments

During Mobile World Congress 2016 we asked MEF members for their insights into the most exciting developments on show in Barcelona.

With a myriad of new handsets, technologies, VR headsets and connected devices to choose from, hear about some of the highlights and big themes from the showfloor.

Defocused Crowded Street at Night

Connecting the mobile first: Syniverse in China

| Featured Post, MEF Asia, Video | No Comments

In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

IMG_0425

Doing business in China: MEFTV in Beijing

| Featured Post, MEF Asia | One Comment

We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

Screen Shot 2016-06-15 at 12.47.48

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

girl drinking a glass of iced drinks

Mobile advertising in China is closing in on America

| Featured Post, MEF Asia, MEFTV | One Comment

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing.

According to the Smaato Global Trends Report, the United States consistently takes the lead as the world’s largest advertising market. However, China’s recent explosive mobile advertising growth rate suggests that the world may soon have a new ad spend leader.

Screen Shot 2016-08-10 at 11.10.12

Smartphone OS shares in Europe and US: iOS fights back

| Analytics | No Comments

Strong sales of iPhone SE have helped Apple claw back some ground on Android in the smartphone space, says new market data. But Google’s platform remains the dominant force…

iOS returned to growth in the US and EU5 in the second quarter of 2016, say new figures from Kantar Worldpanel ComTech.

The stats reveals Apple’s platform accounting for 31.8 per cent of sales in the US and 18.2 per cent in the big five European countries (Great Britain, Germany, France, Italy, and Spain).

apple-watch-apps

The most popular apps and services of 2015 + 2016

| Analytics, Featured Post | No Comments

Which mobile apps and services did consumers enjoy in 2015? Who will be the winners and losers in 2016? We recently surveyed more than 5000 consumers in 8 countries to find out, and you can now download the results for free.

2016 heralds evolution rather than revolution in the mobile market, according to recent research by MEF. When asked what types of mobile apps and services they enjoyed most in 2015, then what they’ll use more of this year, consumers around the world gave the same response: social networks and games.

Rickshaw jam

10 facts about the Bangladesh mobile advertising market

| 10 things, Analytics, Featured Post, Opinion | No Comments

Kaymun Amin, CEO and Founder of MEF Member VuMobile takes a deep dive into the Bangladesh market, explaining why it presents such an exciting opportunity for advertisers, and how to maximise a mobile campaign’s effectiveness. 1) Bangladesh’s has a mobile internet base of 50million and 1.5billion impressions per month traffic.

Africa-mobile-phones-2

Developing the mobile ecosystem in Africa

| Analytics, Featured Post, MEF Africa | One Comment

There has been amazing growth in mobile internet access over the past few years and Africa is now primed to take advantage of the social and economic opportunities that mobile can bring to people across the continent. While connectivity is on the rise some challenges still remain for development, adoption and growth of the mobile ecosystem.

Here Andrew Fassnidge, founder and editor of pan-African news and events website, Appsafrica.com discusses in more detail what those challenges are. His full commentary along with insights from senior executives at Mahindra Comviva and Mondato as well as African market stats and news analysis can be read in MEF’s Regional Ebulletin – Africa Edition, which can be downloaded for free now.

5G-speed-dial

5G is coming: 20 things you need to know – Part 2

| 10 things, Featured Post | No Comments

Last week, and in light of the publication of a 5G Manifesto by a consortium of European mobile operators, we published part one of our guide to 5G and what you need to know about the new, faster mobile standard.

In part 1, we heard among other things how it will let users download a full HD movie in seconds, and details of trials taking place worldwide. If you missed it, take a look now – and find out more with part 2 of our essential 5G cheat sheet.

Screen Shot 2016-07-27 at 16.23.11

5G is coming: here are 20 things you need to know

| 10 things, Featured Post | No Comments

Momentum is building towards the next generation of mobile networks. 5G will be lightning quick, and will also connected billions of ‘things’. Here is part one of your MEF guide to the mobile technology of the 2020s…

Earlier this month a consortium of European mobile operators pitched regulators with its plans for rolling out 5G. Its 5G Manifesto put a fresh focus on high speed mobile broadband. Not that 5G has ever lacked for attention.

android-india-phone

10 things you need to know about India’s mobile market

| 10 things, Featured Post | No Comments

MEF Member Bango takes a deep dive into the Indian mobile ecosystem, discovering a thriving, dynamic market. Here Josh Spoelstra shares 10 top tips to understanding mobile in India.

New data from GSMA states that India will be the fastest growing mobile market in the world between now and the year 2020. India is home to 20% of all mobile phone subscribers with a further half a billion new smartphone users expected in the next 3 years.

Rickshaw jam

10 facts about the Bangladesh mobile advertising market

| 10 things, Analytics, Featured Post, Opinion | No Comments

Kaymun Amin, CEO and Founder of MEF Member VuMobile takes a deep dive into the Bangladesh market, explaining why it presents such an exciting opportunity for advertisers, and how to maximise a mobile campaign’s effectiveness. 1) Bangladesh’s has a mobile internet base of 50million and 1.5billion impressions per month traffic.

Traveler

Where to spend your travel marketing budget in 2016: mobile [Infographic]

| Featured Post, Infographic | No Comments

With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

ThinkstockPhotos-516320296 (1)

mHealth apps – are they secure? [infographic]

| Featured Post, Infographic | No Comments

55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

Money

Mobile financial services – bridges and barriers [infographic]

| Infographic, Mobile Money | No Comments

Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

china dragon statue flying in the sky

China’s FinTech revolution [infographic]

| Featured Post, Infographic, m-commerce, Mobile Money | No Comments

In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

iot

Orwellian dystopia or evolutionary leap? The challenges of building trust in IoT

| Featured Post, Opinion, Privacy | No Comments

The Internet of Things (IoT) always provokes strong reactions, especially when the prickly issue of trust rears its head. During MEF’s recent Global Consumer Trust Summit, a panel of industry experts engaged in a lively debate around the importance – and challenge – in building trust around a world of connected devices. MEF CEO Rimma Perelmuter picks out some of the key themes…

The benefits of IoT are well documented. Rapid developments in machine learning mean we can discern patterns and behaviours from the exabytes of data gathered by connected devices in order to add value to a wide range of enterprises, infrastructure and consumers.

Mobile World Congress 2013

Data stewardship: Manage with care – don’t lose it, don’t abuse it

| Featured Post, Opinion, Privacy | No Comments

Rethinking the way in which customer data gets managed is new a frontier for businesses immersed in the digital landscape. Notably, new regulations that affect any company who are holders of European customer data threaten non-compliant companies with fines up to 4% of global turnover. Here MEF CEO, Rimma Perelmuter reflects on the impact for the mobile industry.

As companies continue to collect more and more personal data from consumers and emerging technologies such as mobile health, financial services and IOT seek to access our most sensitive data, the potential risks in the form of cyber security breaches, mismanagement of data and changing attitudes of consumers cannot be underestimated.

Data regulation in Brazil: a beginner’s guide

| Featured Post, Privacy, Regulation | No Comments

Data collection is a potential minefield for businesses looking to collect or monetise user’s data. MEF Policy & Initiatives Advisor Simon Bates shares the key take-aways from the latest edition of our regional guides for businesses and the regulatory issues around data collection, this time looking at Brazil.

Once again the eyes of the world are on Brazil as Rio hosts the Olympics. But the global business community hardly needed reminding of what the country has to offer: a rapidly growing middle class has created a tech-savvy consumer base that offers big opportunities for the mobile ecosystem

ThinkstockPhotos-518174015

Building trust in the mobile platform

| Featured Post, Privacy | One Comment

Consumer trust and engagement is an imperative for a healthy mobile ecosystem. Anurag Lal, CEO of MEF Member Infinite Convergence, explains how self-regulation and technology innovation can protect the mobile industry’s value proposition.

In the newly released Jason Bourne movie, a hot technology company called Deep Dream, a fictionalized Facebook, announces amazing mobile social media technology with much fanfare.

ThinkstockPhotos-186238989

5 minutes with… Turk Telekom International

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CSO Stuart Evers introduces Turk Telekom.

Our company’s strap-line is “Bridging Continents” which I believe is a pretty good summary of what we do, both figuratively and literally. As a Turkish company we stand on the geographic and historical link between Europe and Asia and we are the modern-day version of the ancient trade routes that flowed from old Byzantium…. only instead of spices, silk and opals, we carry fibre, data and minutes.

digime

5 Minutes with… Digi.me

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.
This week Founder and Executive Chairman Julian Ranger introduces Digi.me

What does Digi.me do?
Digi.me enables the Internet of Me, where the individual is at the centre of their digital life, owning and controlling their own data.

hero-img

5 minutes with… Veoo

| 5 minutes with, Featured Content, Featured Post | No Comments

Our tagline is ‘all things mobile,’ and as a global mobile consultancy and leading provider of mobile messaging solutions, we provide a one-stop shop for our customers around the world who are looking to implement mobile strategies. With a host of mobile services on offer, such as mobile marketing, two factor authentication, SMS notifications and our groundbreaking new Mobile Wallet solution (launched just last week), we are pushing new boundaries and challenging the status quo in the mobile industry.

Screenshot (1)

5 minutes with… iProov

| 5 minutes with, Featured Post, MEFTV | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-founder & CEO (and Global Chairman of MEF) Andrew Bud introduces iProov.

data

Industry views: are businesses ready for the explosion in mobile user data?

| Featured Post, Industry Views | No Comments

Fuelled by the growth in personal mobile connections, M2M, mobile apps and services data traffic is expected to see an almost ten-fold increase by 2019.

All of that connected activity means that businesses are swimming in mobile user data, a trend that is only set to continue as we move steadily toward a hyperconnected world of ubiquitous computing.

mary-meeker-Cropped-1940x1091 (1)

Industry views: Mary Meeker’s Internet Trends Report and the future of chat apps

| Featured Post, Industry Views | One Comment

Mary Meeker’s annual Internet Trends Report, released last week came to some interesting conclusions about the growth of chat apps like WeChat, WhatsApp and Messenger and their evolution from simple text to a tool for vivid self expression, and portal for commerce, mobile payments and brand interaction.

In China for example, 31 per cent of WeChat users use the app’s baked-in wallet making an estimated 50 plus digital cash transactions per month for things like online shopping, in-store payments and P2P transfers.

girl drinking a glass of iced drinks

Industry views: A2P messaging and fraud

| Featured Post, Industry Views, mobile messaging | No Comments

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging aggregators, signalling companies, application service providers and enterprise messaging providers. Here we asked them for their thoughts on messaging fraud and how to tackle facilitating best practice to build a sustainable A2P messaging industry.

F8 Zuck

Industry views: Facebook’s chatbot launch

| Featured Post, Industry Views, Opinion | No Comments

Last week Facebook announced the launch of its bot platform for Messenger, opening up an API to allow developers to create bots so that people chat with organisations to get information, answer questions and transact.

This means that by combining AI and natural language processing, users will simply instruct messenger to transfer money to someone, order a cab or discuss movie showtimes – just like they were talking to a friend.

Screen Shot 2016-06-15 at 12.47.48

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

girl drinking a glass of iced drinks

Mobile advertising in China is closing in on America

| Featured Post, MEF Asia, MEFTV | One Comment

Rangar Kruse, CEO of Smaato shares insights into the state of mobile advertising in China, and reveals that China may soon overtake the US as the highest spending advertising market. We caught up with Ragnar at GMIC Beijing.

According to the Smaato Global Trends Report, the United States consistently takes the lead as the world’s largest advertising market. However, China’s recent explosive mobile advertising growth rate suggests that the world may soon have a new ad spend leader.

Defocused Crowded Street at Night

Views from the showfloor: MEFTV at GMIC Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

MEF Minute was at this year’s Global Mobile Internet Conference in Beijing among the 25,000 mobile industry executives, entrepreneurs, developers and investors on the show floor over 3 days.

We asked exhibiting MEF members and speakers from our own MEF Connects China event held just before GMIC, including Google and Syniverse, about some of the challenges and opportunities presented by the Chinese mobile ecosystem, and to share their tips for how to get ahead in this unique and exciting market.

Screenshot (1)

5 minutes with… iProov

| 5 minutes with, Featured Post, MEFTV | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-founder & CEO (and Global Chairman of MEF) Andrew Bud introduces iProov.

visa

Weekly mobile news round-up 26th August

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Over 50 million watched the Olympics on Snapchat, Pokemon Go boosting other apps’ revenue, Samsung processes 100 million mobile payments and much more.

Almost 50m people watched Olympics coverage on Snapchat over the course of the Rio 2016 Games, thanks to broadcasters including NBC and the BBC partnering with the app in an effort to reach millennial users.

Read More
speakers

Your phone is the new piano, but a bit smaller

By | Opinion | No Comments

Mobile ‘won’ music. Only oldies use ‘hi-fis’ to listen to their favourites songs now. But mobile companies didn’t win. Tim Green ponders what happened to Sony Ericsson PlayNow and the rest…

Do you know when today’s music industry began? You might guess it was when the first sheet music was printed. Or the first 78 disc was pressed. Or when Jailhouse Rock came out.

Wrong.

The rather dry answer is 1710. That was when the Parliament of Great Britain passed The Statute of Anne, also known as the Copyright Act.

Read More
Download-F-Secure-Freedome-VPN

Meffys 2015 winners 12 months on: F-Secure

By | Featured Post, Meffys | No Comments

With the 13th annual Meffys opening for entries on September 1st, we are taking a look at some of last year’s winners to find out what the accolade meant to them and what they’ve been up to since they celebrated their win.
This week, we speak to F-Secure and Executive Vice President, Kristian Järnefelt, 2015’s winner of the Consumer Trust award.

What did you win the Meffy for?

F-Secure Freedome, a personal VPN that protects your privacy online, keeps data trackers at arm’s length and lets you access online services from wherever you are.

Read More
ThinkstockPhotos-516320296 (1)

Location isn’t simply about real-time proximity; it’s also about consumer mindset

By | Guest blog | No Comments

Location based services can provide contextually relevant services to customers – Nada Stirratt, CEO of MEF Member Verve discusses how such services need to move away from simple proximity, and start looking at the bigger picture…

With location-targeted ad spending expected to more than double from $11.3 billion in 2016 to $26.7 billion in 2020, marketers need to diversify the way they use location data. It is time to expand beyond just driving in-the-moment store traffic to recognizing location as an invaluable step in creating a total picture of the consumer’s mindset and purpose.

Read More
Screen-Shot-2016-08-21-at-16.31.55

MEF member news: August 22

By | Member News Round-up | No Comments

Here are the latest announcements from MEF members across the mobile ecosystem. This week’s posts include Bitbit’s content deal with FC Barcelona, Wirecard’s newest fiscal results, Boku’s carrier billing deal with Bite and more.

Mexico’s mobile VAS specialist Binbit has snapped up exclusive distribution of mobile content for F.C. Barcelona across 40 countries in Latin America, Asia and East Europe.
The three year deal will take the club’s digital IP to its most remote followers; Binbit has partnerships with more than 90 carriers worldwide.

Read More
unnamed

Meffys 2015 winners 12 months on: Viacom International

By | Featured Post, Meffys | No Comments

Submissions for the 2016 Meffys are opening for entries soon, so we are taking a look at some of last year’s winners to find out what the prestigious industry award meant to them and what they’ve been up to in the 12 months since they celebrated their win.

Here we speak to Viacom International Media Networks and Gérald Biart, Director of Multiplatform Products & Business Development.

Read More
ThinkstockPhotos-186238989

5 minutes with… Turk Telekom International

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CSO Stuart Evers introduces Turk Telekom.

Our company’s strap-line is “Bridging Continents” which I believe is a pretty good summary of what we do, both figuratively and literally. As a Turkish company we stand on the geographic and historical link between Europe and Asia and we are the modern-day version of the ancient trade routes that flowed from old Byzantium…. only instead of spices, silk and opals, we carry fibre, data and minutes.

Read More
iot

Orwellian dystopia or evolutionary leap? The challenges of building trust in IoT

By | Featured Post, Opinion, Privacy | No Comments

The Internet of Things (IoT) always provokes strong reactions, especially when the prickly issue of trust rears its head. During MEF’s recent Global Consumer Trust Summit, a panel of industry experts engaged in a lively debate around the importance – and challenge – in building trust around a world of connected devices. MEF CEO Rimma Perelmuter picks out some of the key themes…

The benefits of IoT are well documented. Rapid developments in machine learning mean we can discern patterns and behaviours from the exabytes of data gathered by connected devices in order to add value to a wide range of enterprises, infrastructure and consumers.

Read More
ThinkstockPhotos-500842830

Thoughts on the NIST proposals on 2FA – part 2

By | Featured Post, Messaging | No Comments

In part one of this post, Rob Malcom of Mblox & CLX, explored the recent draft NIST guidelines on digital authentication that suggested the depreciation of SMS based 2-factor authentication (2FA). Here, he sets out his recommendations for businesses, carriers and consumers and his conclusions on the NIST proposals.

NIST outlines two primary concerns, one being very specific to virtual numbers (i.e. numbers not associated with a physical device, such as VOIP or numbers linked to an app), or a physical number that has been configured to be received via an IP service. This includes numbers such as those provided by Skype, or even accessible on iMessage via your desktop.

Read More

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