Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion | No Comments

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

Read More

Is data an asset or a liability?

By | Featured Post, Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

Read More
Internet security

Two factor authentication: Is that really you?

By | Executive Interview, Featured Post, Messaging, Opinion | No Comments

Despite recent scare stories, SMS pass codes remain the safest form of two-factor authentication.

Rob Malcolm, VP of marketing and online sales at CLX recently spoke to MEF’s Tim Green about the issues and benefits of two-factor authentication for its Future of Messaging Guide which can be downloaded here for free.

For years, two-factor authentication (2FA) was regarded as an essential weapon in the fight against online fraud. Again and again, criminals easily bypassed passwords and PINs. Far safer then to have users enter proof that they own the device registered to the service – like a smartphone.

Read More
ThinkstockPhotos-516320296 (1)

Fitbug : GDPR and keeping the future of privacy healthy

By | Featured Post, Guest blog, Opinion, Privacy, Regulation | No Comments

At MEF’s Consumer Trust Summit in London much of the discussion focussed on the forthcoming General Data Protection Regulation (GDPR) which is set to change the rules around how personal data is collected and used. Anna Gudmundson, CEO of Fitbug and Consumer Trust Summit panelist, shares her thoughts on how the regulation will impact the health sector and how data-centric companies may need to radically re-think their policies on personal data…

The Mobile Ecosystem Forum held its seventh Consumer Trust Summit in London last week. I had the privilege of joining representatives from companies from across the ecosystem to talk about the future of data, with a particular focus on the new data protection act rolling out across Europe in May 2018.

Read More
FOM slider

All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

Read More

Where’s the Amazon for Africa?

By | Featured Post, MEF Africa, Opinion | No Comments

Africa has a Nile, but can it also have an Amazon? Tim Green – just back from AfricaCom – looks into the issues facing e-commerce hopefuls like Jumia and Konga…

Last week at AfricaCom someone was explaining to me how much Nigerians love to shop. He told me that when there’s a traffic jam in Lagos (and there’s always a traffic jam in Lagos), the traders emerge from nowhere and start selling – car to car.

“Last week, someone tried to sell me an ironing board,” he said.

Read More

IoT and why the things you own end up owning you

By | Featured Post, Opinion, Personal Data Ecocnomy | No Comments

Benjamin Andre, Co-Founder & CEO from MEF Member and personal data specialist Cozy Cloud shares insights into how the notion of ownership in the world of connected devices is changing.
The things you own end up owning you: the buddhist idea has never been truer than in the case of Internet-connected objects. What do we actually own when we buy a smartphone, a smart fridge, an ebook on Kindle? The smart device is currently killing the notion of ownership.

Read More
Jemaa el-Fnaa, square and market place in Marrakesh, Morocco

The challenges of digital reach in African markets

By | Featured Post, Guest blog, Opinion | No Comments

Vytautas Paukštys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets.

Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in the Western world, digital marketing is not mature yet, so it lacks stability of plans and processes.

Read More
Screen Shot 2016-10-26 at 13.43.22

What if the internet destroys everything?

By | Featured Post, Opinion | No Comments

For all the changes brought about by the information technology, can its impact compare to the that of railways, telegrams and machinery? Tim Green examines an argument that it can – and that the digital era is set to overturn the entire ‘post war edifice’…

A little while I ago I listened to a podcast on which an academic – Robert Gordon, an economist at Northwestern University – argued that the internet was not that big a deal.

Sure it had brought about some changes. But compared with the impact of electricity or steam or the railways? Small potatoes.

Read More

Do ad-blockers signify a new form of consumer dynamics?

By | Featured Post, Guest blog, Opinion | No Comments

Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or help-desk interaction. Consumers use various devices to access required services and they use different accounts in different contexts.

Ahead of the Consumer Identity Summit (Paris 22nd and 23rd November) Laurent Charreyron, User Empowerment Consultant from, discusses the main issues that frame the debate around putting the consumer in control of their digital identities.

Read More

Subscribe to our mailing list

* indicates required