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Opinion

Internet security

Two factor authentication: Is that really you?

By | Executive Interview, Featured Post, Messaging, Opinion | No Comments

Despite recent scare stories, SMS pass codes remain the safest form of two-factor authentication.

Rob Malcolm, VP of marketing and online sales at CLX recently spoke to MEF’s Tim Green about the issues and benefits of two-factor authentication for its Future of Messaging Guide which can be downloaded here for free.

For years, two-factor authentication (2FA) was regarded as an essential weapon in the fight against online fraud. Again and again, criminals easily bypassed passwords and PINs. Far safer then to have users enter proof that they own the device registered to the service – like a smartphone.

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Fitbug : GDPR and keeping the future of privacy healthy

By | Featured Post, Guest blog, Opinion, Privacy, Regulation | No Comments

At MEF’s Consumer Trust Summit in London much of the discussion focussed on the forthcoming General Data Protection Regulation (GDPR) which is set to change the rules around how personal data is collected and used. Anna Gudmundson, CEO of Fitbug and Consumer Trust Summit panelist, shares her thoughts on how the regulation will impact the health sector and how data-centric companies may need to radically re-think their policies on personal data…

The Mobile Ecosystem Forum held its seventh Consumer Trust Summit in London last week. I had the privilege of joining representatives from companies from across the ecosystem to talk about the future of data, with a particular focus on the new data protection act rolling out across Europe in May 2018.

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All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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Where’s the Amazon for Africa?

By | Featured Post, MEF Africa, Opinion | No Comments

Africa has a Nile, but can it also have an Amazon? Tim Green – just back from AfricaCom – looks into the issues facing e-commerce hopefuls like Jumia and Konga…

Last week at AfricaCom someone was explaining to me how much Nigerians love to shop. He told me that when there’s a traffic jam in Lagos (and there’s always a traffic jam in Lagos), the traders emerge from nowhere and start selling – car to car.

“Last week, someone tried to sell me an ironing board,” he said.

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IoT and why the things you own end up owning you

By | Featured Post, Opinion, Personal Data Ecocnomy | No Comments

Benjamin Andre, Co-Founder & CEO from MEF Member and personal data specialist Cozy Cloud shares insights into how the notion of ownership in the world of connected devices is changing.
The things you own end up owning you: the buddhist idea has never been truer than in the case of Internet-connected objects. What do we actually own when we buy a smartphone, a smart fridge, an ebook on Kindle? The smart device is currently killing the notion of ownership.

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The challenges of digital reach in African markets

By | Featured Post, Guest blog, Opinion | No Comments

Vytautas Paukštys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets.

Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in the Western world, digital marketing is not mature yet, so it lacks stability of plans and processes.

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What if the internet destroys everything?

By | Featured Post, Opinion | No Comments

For all the changes brought about by the information technology, can its impact compare to the that of railways, telegrams and machinery? Tim Green examines an argument that it can – and that the digital era is set to overturn the entire ‘post war edifice’…

A little while I ago I listened to a podcast on which an academic – Robert Gordon, an economist at Northwestern University – argued that the internet was not that big a deal.

Sure it had brought about some changes. But compared with the impact of electricity or steam or the railways? Small potatoes.

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Do ad-blockers signify a new form of consumer dynamics?

By | Featured Post, Guest blog, Opinion | No Comments

Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or help-desk interaction. Consumers use various devices to access required services and they use different accounts in different contexts.

Ahead of the Consumer Identity Summit (Paris 22nd and 23rd November) Laurent Charreyron, User Empowerment Consultant from Inuq.eu, discusses the main issues that frame the debate around putting the consumer in control of their digital identities.

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What the operators did next: become banks?

By | Featured Post, Mobile Money, Opinion | 2 Comments

If banking is something you do on an app, why shouldn’t your telco actually be your bank? It’s more than just an idea. Orange, Telenor and O2 have all launched their own operations. Here’s a look at their activities and their motivations.

In the UK alone, people use mobile banking apps more than 7,610 times a minute, or four billion times a year.

According to the ‘Way We Bank Now’ report by the British Banking Association, they downloaded more than 13.8 million banking apps in 2015, up 25 per cent from 2014.

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Unlocking the potential of conversational commerce

By | Featured Post, mobile messaging, Opinion | No Comments

Mobile consumers don’t book out chunks of time to interact with the mobile web, apps or services. Rather they go online in response to a need that is felt in the moment.

It follows that reducing friction (the time taken to do things via mobile) is a key driver of mobile tech innovation. Consumers want to ‘get their faster’.

iTunes got consumers to music quicker than going to the store. Netflix beat Blockbuster by sidestepping the need for customers to walk to the video shop. eBay triumphed largely because PayPal made it easy to buy in one click. The list goes on.

The same goes for any kind of brand interaction: checking product details, making a complaint, finding directions etc. Reducing time spent on these tasks to the bare minimum is considered a good thing.

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