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mobile messaging

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Mobile industry collaborates to tackle messaging fraud

By | Featured Post, mobile messaging | No Comments

Today MEF is launching its Enterprise Messaging Guide an essential companion to any brand or business that uses, or is considering using mobile messaging as part of its customer outreach, be that for marketing, authentication or notification purposes.

Developed by MEF’s 30+ strong group of participants in its Future of Messaging Programme, including global messaging suppliers, mobile operators, signalling equipment providers and others in the enterprise messaging ecosystem, The Enterprise Messaging Guide can be downloaded here for free.

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All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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Robots with headphones (done in 3d)

Unlocking the potential of conversational commerce

By | Featured Post, mobile messaging, Opinion | No Comments

Mobile consumers don’t book out chunks of time to interact with the mobile web, apps or services. Rather they go online in response to a need that is felt in the moment.

It follows that reducing friction (the time taken to do things via mobile) is a key driver of mobile tech innovation. Consumers want to ‘get their faster’.

iTunes got consumers to music quicker than going to the store. Netflix beat Blockbuster by sidestepping the need for customers to walk to the video shop. eBay triumphed largely because PayPal made it easy to buy in one click. The list goes on.

The same goes for any kind of brand interaction: checking product details, making a complaint, finding directions etc. Reducing time spent on these tasks to the bare minimum is considered a good thing.

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Industry views: is mobile spam and SMiShing trashing consumer trust?

By | Featured Post, Industry Views, mobile messaging | No Comments

MEF’s Mobile Messaging Fraud Report 2016 reveals the extent to which spam and phishing (SMiShing) across chat apps and SMS are pestering consumers around the world.

26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS its 28 per cent every day with 58 per cent receiving one a week.

And while SMS is still the most trusted messaging channel, 33 per cent indicated that they had received a SMiShing message aimed at tricking them in to divulging personal data such as bank details or passwords for online services.

We asked MEF members and the wider mobile community for their thoughts.

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messaging

14 stats that explore the growth of A2P messaging

By | 10 things, Featured Post, Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

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Young woman holding shopping bags and a mobile phone

Facebook Local Awareness Adverts – Not quite closing the loop!

By | Featured Post, Messaging, mobile messaging | No Comments

Gillian Hughes, Vice President of Corporate Sales at Veoo discusses how the shift to digital shopping habits, long hailed as the beginning of the end for the high street, may in fact be here to save it – and how innovative marketers can do much more to help.

I remember a time in the not too distant past when the popular rhetoric amongst not only the retail press but also some of our national titles, was that digital innovation…

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Three quarters of people now ’talk’ to businesses with a mobile message

By | Featured Post, mobile messaging | 10 Comments

New research from MEF, supported by Mblox, says 76 per cent of consumers have received communications from businesses such as banks, healthcare and retailers via SMS. 65 per cent have engaged with companies via chat apps.

The study is part of MEF’s Future of Messaging Programme. It indexes the messaging habits of nearly 6000 respondents across nine countries worldwide. The report is available now as a free download.

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Making A2P SMS part of the customer journey: the untapped potential of mobile messaging

By | Featured Post, mobile messaging | No Comments

Messaging has the power to re-define the way businesses talk to their customers. So said a panel convened by MEF to analyse the potential of the medium…

In any discussion of the extraordinary success of Uber, does anyone ever mention messaging?

Unlikely. But when you think about it, the essence of Uber’s proposition – a cab you can summon in minutes – wouldn’t be possible without a text from the car to say: “Your ride has arrived”.

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fraud

There are 11 types of fraud that are hobbling A2P messaging

By | Featured Post, mobile messaging | No Comments

Messaging fraud exists because there are those who want to take advantage of people, gain a commercial advantage over their rivals, or exploit vulnerable systems for personal gain.

Fraud persists because of a lack of awareness, a lack of inclination or a lack of ability to make any meaningful change to the status quo. But left unchecked, the whole messaging industry is put at risk, whether you find yourself directly affected by fraud or not.

So, what exactly are we dealing with?

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