Category

Messaging

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Spotlight on: Hiya

By | Executive Interview, Messaging, Privacy | No Comments

The best way to fight back against phishing is to help people to know they are being phished. So says Stanley Kim, general manager of communications experience at Hiya. He talked to MEF about the power of ‘caller ID’ to combat phone spam…

Last summer, a study revealed that email spam is at an all time low. It’s still a big problem – 49.7 per cent emails sent are junk. But that’s the lowest percentage in over a decade.

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EcoSystem

The cost of fraud in the A2P SMS ecosystem, a back-of-the-envelope calculation

By | Featured Post, Messaging | No Comments

Fraud costs businesses and consumers money – but the size of the loss is often hard to quantify. As MEF launches a new Messaging Initative, Rob Malcolm, SVP of Corporate Development at Mblox, one of the 25 programme founders, explores what fraudulent activity is really costing the A2P SMS ecosystem…

Fraud is headlines news…why, because it costs businesses and consumers money, lots and lots of money. Though fraud is not rampant in the A2P SMS ecosystem it does exist and in this article we explain where it occurs and hypothesize what it costs. Before diving into the back-of-the-envelope calculation, we first have to understand the market size and the types of fraud that exist in the A2P SMS ecosystem.

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