Category

Messaging

Bored woman using smartphone at table

Mobile messaging fraud: putting spam under the microscope

By | Featured Post, Messaging, Opinion | No Comments

Consumers are embracing messaging in all its forms and in the enterprise space its areas such as two-factor authentication, notification and marketing that are driving the market. It’s also an unfortunate fact that with any significant form of digital interaction, fraudsters seek to exploit consumers with sharp practices.

MEF’s recent Mobile Messaging Fraud Report 2016 found 26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS it’s a similar story. More than a quarter of consumers (28 per cent) receive an unsolicited SMS message every day with 58 per cent report receiving one every week.

Here, Robert Gerstmann, MD for CLX Enterprise Division takes a more detailed look at the report findings.

Read More
Screen Shot 2016-09-30 at 11.36.19

‘SMS is perfect for chat bots’ – OpenMarket’s Jay Emmet talks A2P, IoT and OTT

By | Executive Interview, Featured Post, Messaging | One Comment

OpenMarket’s GM Jay Emmet knows a bit about SMS. He’s been selling mobile messaging for 20 years. And he still loves it. He talked to MEF about conversational commerce, machine-based messaging and why A2P is finally ready for its big moment…

Jay Emmet is talking about cheeseburgers. He likes his without anything on them. None of that lettuce or relish nonsense.

And in some countries, he can use a machine to order them to his precise specifications. Jay loves this.

Read More
smiling man typing text message

What’s next for mobile messaging?

By | Featured Post, Guest blog, Messaging | One Comment

Whilst revenue leakage continues to hobble the A2P messaging industry, there are many more opportunities to bring messaging to new sectors.

Here Aditya Dhruva, Head of Messaging and Broadband at Mahindra Comviva discusses why taking a multi-layered, multi-channel approach that puts the consumer first, boosts the potential of the A2P channel both in terms of revenue and engagement.

The article forms part of the latest issue of MEF’s Messaging eBulletin which takes an in-depth look at the issues, news and market drivers shaping the enterprise messaging space.

Read More
messaging

14 stats that explore the growth of A2P messaging

By | 10 things, Featured Post, Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

Read More
ThinkstockPhotos-500842830

Thoughts on the NIST proposals on 2FA – part 2

By | Featured Post, Messaging | No Comments

In part one of this post, Rob Malcom of Mblox & CLX, explored the recent draft NIST guidelines on digital authentication that suggested the depreciation of SMS based 2-factor authentication (2FA). Here, he sets out his recommendations for businesses, carriers and consumers and his conclusions on the NIST proposals.

NIST outlines two primary concerns, one being very specific to virtual numbers (i.e. numbers not associated with a physical device, such as VOIP or numbers linked to an app), or a physical number that has been configured to be received via an IP service. This includes numbers such as those provided by Skype, or even accessible on iMessage via your desktop.

Read More
Internet security

Thoughts on the NIST proposals on 2FA

By | Featured Post, Messaging | No Comments

Recent draft NIST guidelines on digital authentication suggested the depreciation of SMS based 2-factor authentication (2FA). Here Rob Malcom of Mblox & CLX, takes a deep dive into what the proposals mean, and how they may cause 72% of Americans to fail to adopt 2FA at all.

I went on vacation a few weeks ago and returned to a world seemingly in panic over the draft NIST Guidelines on Digital Authentication and its deprecation of SMS for use in 2-factor authentication. After reading countless articles I was disappointed at the apparent media frenzy with their circular reasoning and lack of fundamental research required to outline the true risks and implications of this proposal to businesses and consumers.

Read More
ThinkstockPhotos-471419234

The A2P opportunity from grey routes to goldmines

By | Featured Post, Guest blog, Messaging | No Comments

Grey route messaging is a huge problem for the A2P industry – costing it nearly $18 billion in 2016 alone. Nick Lane, Chief Insight Analyst at mobilesquared discusses how the industry can work to realise its true potential.

A2P messaging represents a massive opportunity, but right now it has the aura of an industry that is gold-plated as opposed to pure gold. If you sliced open the marketplace today it would be filled with grey.

Read More
Young woman holding shopping bags and a mobile phone

Facebook Local Awareness Adverts – Not quite closing the loop!

By | Featured Post, Messaging, mobile messaging | No Comments

Gillian Hughes, Vice President of Corporate Sales at Veoo discusses how the shift to digital shopping habits, long hailed as the beginning of the end for the high street, may in fact be here to save it – and how innovative marketers can do much more to help.

I remember a time in the not too distant past when the popular rhetoric amongst not only the retail press but also some of our national titles, was that digital innovation…

Read More

Subscribe to our mailing list

* indicates required