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Messaging

messaging-apps

Enterprise messaging: Integrate expectations

By | Executive Interview, Featured Post, Messaging | No Comments

Adding a mobile messaging function to enterprise systems is a must for businesseses.

Mike Willock, VP for EMEA Sales, SAP Mobile Services recently spoke to MEF’s Tim Green about the benefits of adding messaging to enterprise communications for MEF’s Future of Messaging Guide which can be downloaded here for free…

For any enterprise embracing digital to reach customers, mobile and messaging is a key component and enabler. It’s why enterprise software giant SAP bought Sybase 365 (now SAP Mobile Services). The acquisition opened up new, broader messaging and integration opportunities with existing products and as standalone solutions.

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Internet security

Two factor authentication: Is that really you?

By | Executive Interview, Featured Post, Messaging, Opinion | No Comments

Despite recent scare stories, SMS pass codes remain the safest form of two-factor authentication.

Rob Malcolm, VP of marketing and online sales at CLX recently spoke to MEF’s Tim Green about the issues and benefits of two-factor authentication for its Future of Messaging Guide which can be downloaded here for free.

For years, two-factor authentication (2FA) was regarded as an essential weapon in the fight against online fraud. Again and again, criminals easily bypassed passwords and PINs. Far safer then to have users enter proof that they own the device registered to the service – like a smartphone.

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Executive using Blackberry PDA smart phone.

Gemalto: Customer acquisition – a new business model for A2P messaging

By | Executive Interview, Featured Post, Messaging | No Comments

Gemalto’s Sherry Zameer has an intriguing idea: what if enterprises paid for A2P messages based on the value they deliver, rather than merely the volume of texts?

But what has this to do with mobile messaging? Well, Zameer believes it’s inevitable that this instinct for commerce will go digital – and that messaging could be the key to making it work. Not just in Nigeria, but all of Africa.

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FOM slider

All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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Bored woman using smartphone at table

Mobile messaging fraud: putting spam under the microscope

By | Featured Post, Messaging, Opinion | No Comments

Consumers are embracing messaging in all its forms and in the enterprise space its areas such as two-factor authentication, notification and marketing that are driving the market. It’s also an unfortunate fact that with any significant form of digital interaction, fraudsters seek to exploit consumers with sharp practices.

MEF’s recent Mobile Messaging Fraud Report 2016 found 26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS it’s a similar story. More than a quarter of consumers (28 per cent) receive an unsolicited SMS message every day with 58 per cent report receiving one every week.

Here, Robert Gerstmann, MD for CLX Enterprise Division takes a more detailed look at the report findings.

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Screen Shot 2016-09-30 at 11.36.19

‘SMS is perfect for chat bots’ – OpenMarket’s Jay Emmet talks A2P, IoT and OTT

By | Executive Interview, Featured Post, Messaging | One Comment

OpenMarket’s GM Jay Emmet knows a bit about SMS. He’s been selling mobile messaging for 20 years. And he still loves it. He talked to MEF about conversational commerce, machine-based messaging and why A2P is finally ready for its big moment…

Jay Emmet is talking about cheeseburgers. He likes his without anything on them. None of that lettuce or relish nonsense.

And in some countries, he can use a machine to order them to his precise specifications. Jay loves this.

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smiling man typing text message

What’s next for mobile messaging?

By | Featured Post, Guest blog, Messaging | One Comment

Whilst revenue leakage continues to hobble the A2P messaging industry, there are many more opportunities to bring messaging to new sectors.

Here Aditya Dhruva, Head of Messaging and Broadband at Mahindra Comviva discusses why taking a multi-layered, multi-channel approach that puts the consumer first, boosts the potential of the A2P channel both in terms of revenue and engagement.

The article forms part of the latest issue of MEF’s Messaging eBulletin which takes an in-depth look at the issues, news and market drivers shaping the enterprise messaging space.

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messaging

14 stats that explore the growth of A2P messaging

By | 10 things, Featured Post, Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

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