Virgin Trains uses simple text alerts to reduce passenger surge at one of Britain’s busiest stations. Steve Gooder, head of digital technology at Virgin Trains, recently spoke to MEF Minute’s features editor, Tim Green to explain how, for MEF’s Future of Messaging Guide which can be downloaded here for free.
The 7pm London to Glasgow Virgin train is popular to put it mildly. This is an extremely in-demand service at all times, but at 7pm the price drops. Inevitably, demand soars.