SMS has been a big boost to charitable giving. Now, says Cancer Research product manager, Lisa Elkins-Jarrett, new tools are making it even more effective.
It’s no exaggeration to say that SMS has transformed the charity sector. Most people want to give, but some can be reluctant to engage directly with charities for fear of a ‘hard sell’. Text bypasses this. It’s straightforward and immediate. Read rates average at around 95 per cent.