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Industry Views

Mobile World Congress 2013

What’s in store for the mobile ecosystem in 2017?

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2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

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Industry Views: lite apps in emerging markets

By | Featured Post, Industry Views, MEF Africa | No Comments

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example.

The logic is straightforward. Unlike saturated established app economies, these markets are mobile first and represent the next billion in terms of connected mobile users. Importantly they typically have poorer network speeds and lower levels of disposable income so lite versions of apps are offered as a low data and cost solution.

We asked MEF members and the wider mobile community for their thoughts.

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Industry Views: regulation and the personal data economy

By | Featured Post, Industry Views, Personal Data Ecocnomy, Privacy, Regulation | No Comments

No one disputes the TV, PC, Internet and mobile changed consumer lives. Every year, analysts share their predictions for the “next 10 big things” set to disrupt our world – from AI and AR to driverless cars to blockchain. But what can now really achieve mass-adoption and change consumer lives?

In 2016 much attention has been given to the Personal Data Economy – from Governments and regulators, to enterprises and developers all see the potential and the benefits.

Here we’ve collected the thoughts of some of the MEF members that are active in the debate.

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Industry views: is mobile spam and SMiShing trashing consumer trust?

By | Featured Post, Industry Views, mobile messaging | No Comments

MEF’s Mobile Messaging Fraud Report 2016 reveals the extent to which spam and phishing (SMiShing) across chat apps and SMS are pestering consumers around the world.

26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week. With SMS its 28 per cent every day with 58 per cent receiving one a week.

And while SMS is still the most trusted messaging channel, 33 per cent indicated that they had received a SMiShing message aimed at tricking them in to divulging personal data such as bank details or passwords for online services.

We asked MEF members and the wider mobile community for their thoughts.

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data

Industry views: are businesses ready for the explosion in mobile user data?

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Fuelled by the growth in personal mobile connections, M2M, mobile apps and services data traffic is expected to see an almost ten-fold increase by 2019.

All of that connected activity means that businesses are swimming in mobile user data, a trend that is only set to continue as we move steadily toward a hyperconnected world of ubiquitous computing.

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Industry views: Mary Meeker’s Internet Trends Report and the future of chat apps

By | Featured Post, Industry Views | One Comment

Mary Meeker’s annual Internet Trends Report, released last week came to some interesting conclusions about the growth of chat apps like WeChat, WhatsApp and Messenger and their evolution from simple text to a tool for vivid self expression, and portal for commerce, mobile payments and brand interaction.

In China for example, 31 per cent of WeChat users use the app’s baked-in wallet making an estimated 50 plus digital cash transactions per month for things like online shopping, in-store payments and P2P transfers.

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Industry views: A2P messaging and fraud

By | Featured Post, Industry Views, mobile messaging | No Comments

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging aggregators, signalling companies, application service providers and enterprise messaging providers. Here we asked them for their thoughts on messaging fraud and how to tackle facilitating best practice to build a sustainable A2P messaging industry.

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Industry views: Facebook’s chatbot launch

By | Featured Post, Industry Views, Opinion | No Comments

Last week Facebook announced the launch of its bot platform for Messenger, opening up an API to allow developers to create bots so that people chat with organisations to get information, answer questions and transact.

This means that by combining AI and natural language processing, users will simply instruct messenger to transfer money to someone, order a cab or discuss movie showtimes – just like they were talking to a friend.

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