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Guest blog

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The A2P opportunity from grey routes to goldmines

By | Featured Post, Guest blog, Messaging | No Comments

Grey route messaging is a huge problem for the A2P industry – costing it nearly $18 billion in 2016 alone. Nick Lane, Chief Insight Analyst at mobilesquared discusses how the industry can work to realise its true potential.

A2P messaging represents a massive opportunity, but right now it has the aura of an industry that is gold-plated as opposed to pure gold. If you sliced open the marketplace today it would be filled with grey.

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Mary Meeker report reveals compelling opps for mobile marketing growth

By | Guest blog | No Comments

Following on from our Industry Views Roundup on the recent Internet Trends Report from Mary Meeker, Syniverse Corporate VP & MD for APAC George Guo shares further thoughts on the extent of the opportunities the report may reveal for mobile marketers.

Mary Meeker’s recently published annual Internet trends report has become something of an annual event for the technology industry. Every year, Meeker, a venture capital analyst, compiles an insightf

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Online security: authenticating a billion users?

By | Featured Post, Guest blog | No Comments

Matija Razem, VP of Business Development at Infobip examines the increasingly complex security risks for our online activities, and the benefits of 2 factor authentication for mobile. We also caught up with Matija in person at GMIC Beijing.

The mobile and online revolution dramatically and irreversibly changed the way we make purchases for goods and services. The new paradigm eliminated the need for the consumer to be physically present at the point of sale, as was the norm 20 years ago. Today’s norm are online or mobile accounts and services, bringing a range of physical and virtual goods and services at the fingertips to anyone with an internet connection.

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What is fueling the carrier billing market?

By | Featured Post, Guest blog, Mobile Money, Opinion | No Comments

Worldwide app store revenues were over $40bn in 2015, according to Statista, a figure that is forecast to increase to just over $100bn in 2020. Whilst carrier billing was responsible for just $3bn of this content in 2015, this figure is forecast to sky-rocket to more than $30bn by 2020.

Here, Sukey Miller VP of Marketing at MEF member, Bango, discusses the current state of the carrier billing market, which content categories dominate, and the influencing factors that will lead to growth of more than 10 times the current market value by 2020.

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We Want to Embrace the IoT But Can We Trust It?

By | Featured Post, Guest blog, Opinion | One Comment

Following the recent launch of our report on consumer trust and IoT, Todd Simpson, Chief Strategy Officer at AVG Technologies expounds on why the issue is so crucial for the healthy future of the Internet of Things. We are in the midst of a rapid technology evolution. We’re only four months into 2016 and already we’ve seen two major industry shows dominated by the Internet of Things (IoT)…

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Facebook is leading the way in mobile disruption

By | Featured Post, Guest blog | No Comments

Facebook is the most potent force in driving change across the mobile ecosystem. That’s according to co-founder & CEO of Exicon Stefan Rust, who here charts Facebook’s impressive catalogue of innovation and disruption..

After digesting some of the insights from Barcelona during Mobile World Congress, it’s becoming more and more apparent that Facebook, not Apple or Google, nor Ericsson or Cisco, and especially not Vodafone or China Mobile, is leading change in mobile.

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The future of mobile messaging is doomed (again)

By | Featured Post, Guest blog, Opinion | No Comments

Greg Brophy, MD of MEF Member iTouch Messaging Services discusses the future of mobile messaging services, concluding that with an innovative approach, there’s still plenty of life left in the humble SMS.

The future of mobile messaging is doomed! A bold statement that reaches our shores every single year without fail, but alas we stand strong and the mobile messaging industry continues to show significant growth.

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