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Guest blogOpinions

The future of mobile messaging is doomed (again)

Greg Brophy, MD of MEF Member iTouch Messaging Services discusses the future of mobile messaging services, concluding that with an innovative approach, there's still plenty of life left in the humble SMS. The future of mobile messaging is doomed! A bold statement that reaches our shores every single year without…
Sam Hill
March 31, 2016
Guest blog

Doing business in China: think global, act mobile

Mobile has the potential to enable businesses to connect with customers globally at any time - George Guo, Corporate Vice President and Managing Director of Asia Pacific, Enterprise Solutions at Syniverse shares how China has been quick to embrace mobile.
Sam Hill
March 30, 2016
Guest blog

Payment will be everything – everything must be able to pay

MEF Member Bango share their insights on this year’s Mobile World Congress, where over 100,000 attendees descended on Barcelona to sample the latest developments in mobile Tech. VP of Product Marketing Andy Bovingdon gives us his thoughts on the show and check out an interview with CEO Ray Anderson from…
Sam Hill
March 9, 2016
Guest blog

The Barclays Accelerator: Meet the Start ups

Last month 10 financial technology companies joined the new cohort of the Barclays Accelerator (London) Programme in partnership with Techstars. MEF members will have the opportunity to meet the start-ups at the 2nd Innovation Meetup to be hosted at Rise London on 30th March – see a preview of the…
Sam Hill
February 29, 2016
Guest blogMobile GamingOpinions

Industry views: mobile games outlook 2016

Mobile Games remains the biggest single sector in our ecosystem when it comes to consumption and monetization. 2015 was another growth year from Nintendo’s dramatic entry into the market to Activision’s purchase of King. Looking forward, the arrival of new technology such as smartwatches and VR, has begun to reshape…
Tim Banks
January 13, 2016
Guest blogMobile PaymentsOpinionsVAS

Mobile money outlook 2016

Mobile Money is in take-off mode. In developed markets 2015 saw the launch of NFC payments from all of the major players and in growth markets, for some time it has offered convenience, financial inclusion and incredible reach. Yet the technology is typically fragmented, has to comply with varying levels…
Tim Banks
January 13, 2016
Guest blog

Brands and Advergaming – the untapped potential

Ninad Chhaya, VP of Games & Entertainment at MEF Member Robosoft discusses "Advergaming" and how businesses can leverage the many advantages of mobile to effectively convey their brand. Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game…
Sam Hill
January 12, 2016
Guest blog

When will our mobile data be secure?

Harvey Anderson, Chief Legal Officer at AVG Technologies takes a look at the MEF Global Consumer Trust Report 2016 released in partnership with AVG at CES and asks regarding consumers’ responsibility to secure their online data and privacy; who will step up to the challenge?
Sam Hill
January 8, 2016
AfricaGuest blog

Understanding the digital content mix in Africa

Africa is a mobile first continent. In many of its constituent countries its also experiencing the roll-out of faster mobile networks and, alongside the critical mass of feature phones, an increasing availability of cheaper smartphones. As a consequence, digital content providers and stores are gearing up to maximize the pan-African…
MEF
December 14, 2015
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