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Guest blog

A review of robocalls and SMS spam

Big brands are not the only ones using bots, more unscrupulous parts of the industry are also using them to gain an advantage over unwary consumers. Here MEF Member and anti spam solution provider Hiya take a look at some of the more common phone bot scams… Robots are getting…
Sam Hill
August 11, 2016
Guest blog

How Millennials are shaking up retail commerce

There is a revolution happening in retail, driven by the new expectations and habits of a uniquely tech-savvy generation. Founder and CEO of MEF Member InMobi, Naveen Tewari, explains how retailers can (and must) ready their business for the rise of the millennials. Millennials are becoming retailers’ largest demographic in…
Sam Hill
July 29, 2016
Guest blog

Mary Meeker report reveals compelling opps for mobile marketing growth

Following on from our Industry Views Roundup on the recent Internet Trends Report from Mary Meeker, Syniverse Corporate VP & MD for APAC George Guo shares further thoughts on the extent of the opportunities the report may reveal for mobile marketers. Mary Meeker’s recently published annual Internet trends report has…
Sam Hill
June 29, 2016
Guest blog

Online security: authenticating a billion users?

Matija Razem, VP of Business Development at Infobip examines the increasingly complex security risks for our online activities, and the benefits of 2 factor authentication for mobile. We also caught up with Matija in person at GMIC Beijing. The mobile and online revolution dramatically and irreversibly changed the way we…
Sam Hill
June 9, 2016
Guest blogMEF Asia

MEF Connects China, a view from the floor

One of the key themes that underpins the effective impact of any ecosystem, is the essential connectivity of complimentary components; elements that enhance and improve the livelihood of its co-inhabitants. No greater example of this could be seen than at the recent MEF Connects China event in Beijing last week.
MEF
May 5, 2016
Guest blog

Facebook is leading the way in mobile disruption

Facebook is the most potent force in driving change across the mobile ecosystem. That's according to co-founder & CEO of Exicon Stefan Rust, who here charts Facebook's impressive catalogue of innovation and disruption.. After digesting some of the insights from Barcelona during Mobile World Congress, it's becoming more and more…
Sam Hill
April 12, 2016
MEF